Journey

Um novo comercial do medicamento Rebif, para esclerose múltipla, tem a proposta de demonstrar que receber o diagnóstico da doença não significa que a vida do paciente vai parar.

Criado pela McCann Health, o filme "Journey" (assista abaixo) tem direção de Rob Chiu, da Iconoclast, e mostra a jornada de uma mulher, com cenas da protagonista se divertindo em uma festa com o marido, passando pelo primeiro diagnóstico da doença, depois que ela derrama uma xícara de café.

Apesar do momento devastador, ela passa a experimentar todos os altos e baixos da vida: ela engravida, perde o pai, tem sucesso em sua carreira e gosta de ver sua filha crescer.

O filme termina com a frase: "Being diagnosed with MS is a life changing moment. But it doesn't have to change your life."

Ficha Técnica:

Agency: McCann Health
Creative Director: Gianpaolo Palombella
Senior Copywriter: Libby Middlehurst
Client Services Director: Lucy Morgan
Producer: Roy Swansborough
Client: Merck / Rebif

Director: Rob Chiu
Production Company: Iconoclast
Exec Producer: Anna Smith-Tenser
Exec Producer: Carine Harris
Producer: Tom Knight
Project Manager: Ananda Grace
Location Manager: Ben Carter
1st Ad: Rawdon De Fresnes
2nd Ad: T
Director Of Photography: Rina Yang
Focus Puller: Adam Feeney
Clapper Loader: Toby Mckay
Camera Trainee: Leo Westcott
Dit: Luke Mccarthy
Grip: Llewellyn Harrison
Gaffer: Sol Saihati
Lighting Technician: Genki Mcclure
Lighting Technician: Richard Harrowing
Genny Op: Jason Wells
Make Up Artist: Sara Menitra
Make-Up Assistant: Sara Chatterton
Make-Up Trainee: Charmaine Ivory
Production Designer: Ruth Crawford
Art Dept Assistant: Fainch Mcardle
Art Dept Assistant: Scott Mcmellon
Art Dept Assistant: Ali Gartshore
Prop Master: Simon Clift
Props Transport: Tom Hamilton
Costume Designer: Emma Lamp
Wardrobe Assistant: Rachael Clarke
Paramedic: Paul Mortimer
Bts: Steve Rosam
Security (Unit Base): Chris Papalado
Security (Location): Perry Herbert
Catering: Vince @ Catering Co
Honeywagon Driver: Martin Dean
Dining Bus Driver: Kenny Mills
Casting Director: Nicci Topping @ Topps Casting
Runner: Sonny Mcmillan
Runner: Richie Mcdonald
Runner: Jordan Chiu

Offline: Cut & Run
Editor: James Rose
Producer: Maggie Mcdermott
Online: The Mill
Telecine: Seamus O’Kane
2D Artists: George Rockcliffe & Rich Payne
CG Artist: Vicky McIntrye
Producers: Louise Cherry & Fiona Gallacher
Sound Design: Neil Johnson @ Factory
Music: Dead Light c/o Major Tom

Starring
Lisa Zahra Browne
Kyrah Wallace
Darryl Foster
Paul Orchard
Anna Kirke
Hallie & Harlie Barthram