You’re confused when you’re hungry

Em continuidade à campanha “You’re not you when you’re hungry”, a marca de chocolate Snickers lança um curioso banner, que oferece ao público a possibilidade de "comprar um produto pelo preço de dois".

Ao clicar na peça que traz a péssima oferta ao consumidor, a pessoa tem acesso a um vídeo (assista abaixo) protagonizado por um homem que interpreta um "coach" e que demonstra preocupação pelo interesse num negócio tão ruim.

No final, o vídeo destaca: "You're confused when you're hungry" e traz uma verdadeira oferta: US$ 1 de desconto para quem comprar dois Snickers.

A criação é da BBDO de Nova York.

Ficha Técnica:

Client: Mars Chocolate North America
Josh Olken Brand Director, Snickers Brand
Michael Italia Sr. Brand Manager, Snickers Brand

Creative Agency: BBDO NEW YORK
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO New York
Gianfranco Arena, Executive Creative Director
Peter Kain, Executive Creative Director
Scott Mahoney, Creative Director
Dan Oliva, Creative Director
David Rolfe, EVP, Director of Integrated Production
Amy Wertheimer, EVP, Group Executive Director
Anthony Curti, Executive Producer
James Young, Executive Producer
Stuart Miller, Senior Producer
Jimmy Mcgee, QA Manager
Ray McGale, Senior Production Artist
John Cardoso, Developer
Kirsten Flanik, CEO & President, BBDO New York
Susannah Keller, Global Account Director
Lisa Piliguian, SVP, Account Director
Carrie White, VP, Account Director
Blake Maraoui, Account Manager
Danee Fields, Account Executive
Amy Orgel, Senior Project Manager
Paul Cisco Business Manager
Annemarie Norris, SVP, Group Planning Director
Christina Stoddard, Planning Director
Brian Brydon, Communications Planning Director
Michael Schonfeld, Planner
Dexter Blumenthal, Planner

Production: JHF Prod/World War Seven
David Shafei, Director

Editorial: MACKCUT
Brendan Hogan, Editor
Gina Pagano, Exec. Producer
Color: CO3
Tim Masick, Colorist

Mix: MACKCUT
Sam Shaifer, Sound Engineer

Conform: MACKCUT
Jim Hayhow, Flame Artist