More for your thing

Como parte da campanha "More for your thing", criada pela BBDO, a gigante das telecomunicações AT&T apresenta o comercial "Shot" (assista abaixo).

Na peça, um garoto acerta uma "milagrosa" cesta de basquete no último segundo, levando seu time a vencer o jogo. Enquanto ele comemora a vitória no vestiário, duas pessoas brigam com o garoto e percebe-se que o filme de esportes se torna um thriller de ficção científica.

A campanha da AT&T mescla gêneros cinematográficos de maneira inesperada, reforçando a gama de serviços de entretenimento personalizáveis oferecida pela empresa.

Ficha Técnica:

CREATIVE AGENCY: BBDO

CHIEF CREATIVE OFFICER BBDO WORLDWIDE: David Lubars

CHIEF CREATIVE OFFICER BBDO NEW YORK: Greg Hahn

GROUP EXECUTIVE CREATIVE DIRECTOR : Matt MacDonald

EXECUTIVE CREATIVE DIRECTORS: David Povill, David Cuccinello

CREATIVE DIRECTORS: Kevin Mulroy, Dan Kenneally

GROUP EXECUTIVE PRODUCER: Julie Collins

EXECUTIVE PRODUCER: Jessica Coccaro

DIRECTOR OF INTEGRATED PRODUCTION: David Rolfe

BUSINESS MANAGER: Ashley Lipham

EVP, MANAGING DIRECTOR: Doug Walker

EVP, MANAGING DIRECTOR: Rachel Nairn

SVP, SENIOR DIRECTOR: David McKenzie

ACCOUNT DIRECTOR: Allie Knill

VP, DIRECTOR OF PROJECT MANAGEMENT: Colin Vidika

HEAD OF INTEGRATED PLANNING, EVP: Angela Jones

COMMUNICATIONS PLANNING DIRECTOR: Mac Russell

MEDIA AGENCY: Hearts & Science

PRESIDENT, HEARTS BBDO TEAM, AT&T: Ralph Pardo

HEARTS & SCIENCE, GROUP DIRECTOR

OOH INVESTMENT: Vanessa Hartley

HEARTS & SCIENCE, SUPERVISOR

OOH INVESTMENT: Kat Hamilton

HEARTS & SCIENCE, SR. MEDIA DIRECTOR: Alina Kulesza

HEARTS & SCIENCE, MEDIA DIRECTOR: Chantal Villain

PRODUCTION COMPANY: Biscuit Filmworks

DIRECTOR: Steve Rogers

PARTNER/MANAGING DIRECTOR: Shawn Lacy

EXECUTIVE PRODUCER: Jeff McDougall

EXECUTIVE PRODUCER: Holly Vega

HEAD OF PRODUCTION: Rachel Glaub

HEAD OF PRODUCTION: Mercedes Allen

LINE PRODUCER: Karen O’Brien

DIRECTOR OF PHOTOGRAPHY: Adam Arkapaw

PRODUCTION DESIGNER: Bruce McCloskey

EDITORIAL COMPANY: Work Editorial

EXECUTIVE PRODUCER: Jane Dilworth

EXECUTIVE PRODUCER: Erica Thompson

PRODUCER: Jamie Lynn Perritt

EDITOR: Rich Orrick

ASSISTANT EDITOR: Chris O’Brien

TELECINE COMPANY: Company 3

TELECINE ARTIST: Tim Masick

PRODUCER: Kevin Breheny

VISUAL EFFECTS COMPANY: Kevin

ECD/PARTNER: Tim Davies

HEAD OF CG/CG SUPERVISOR: Mike Dalzell

SENIOR EXECUTIVE PRODUCER/PARNTER: Sue Troyan

VFX PRODUCER: Jami Schakel

MUSIC /SOUND DESIGN COMPANY: JSM

CCO: Joel Simon

EXECUTIVE PRODUCER: Jeff Fiorello

COMPOSERS: Nathaniel Morgan, Jason Krebs,

Joel Simon

SOUND DESIGNER : Nathan Kil

AUDIO FINISHING: Sonic Union

ENGINEER: Paul Weiss

PRODUCER: Justine Cortale, Pat Sullivan