Every Day Is Your Day

O poema "Oh, the Places You'll Go!", do escritor norte-americano Dr. Seuss, conduz as cenas de "Every Day Is Your Day" (assista abaixo), novo filme de Gatorade criado pela TBWA\Chiat\Day, e que busca demonstrar o impacto que os esportes podem ter na vida dos jovens atletas.

O comercial conta com a participação da ex-jogadora Mia Hamm, duas vezes campeã da Copa do Mundo de Futebol Feminino da FIFA, e da atleta em ascensão da equipe nacional norte-americana Mallory Pugh.

O filme faz parte da iniciativa "Sisters in Sweat", da marca de bebida energética, que tem como objetivo inspirar as jovens atletas sobre as habilidades e a confiança que podem ser conquistados pela prática esportiva.

Na ficha técnica estão os brasileiros Renato Fernandez, CCO; Doug Menezes, diretor de criação; e Gabriela Marino, management supervisor da TBWA\Chiat\Day.

Ficha Técnica:

ADVERTISER: Gatorade

CREATIVE AGENCY
CREATIVE AGENCY: TBWA\Chiat\Day

COPYWRITER: Elizabeth Daniel

ART DIRECTOR: Blair Seward

PLANNER: Joel Van Rensburg

CHIEF CREATIVE OFFICER: Renato Fernandez

CREATIVE DIRECTOR: Mark Peters, Doug Menezes

SENIOR ACCOUNT DIRECTOR: Robyn Morris

ACCOUNT EXECUTIVE: Connor Wudrick

DIRECTOR OF BUSINESS AFFAIRS: Robin Rossi

GROUP PLANNING DIRECTOR: Scott MacMaster

ACCOUNT DIRECTOR: Lani Reichenbach

TRAFFIC MANAGER: Dessiah Maxwell, Judy Brill (Senior Traffic Operations Manager)

GROUP PLANNING DIRECTOR: Scott MacMaster

DIRECTOR OF CONTENT PRODUCTION: Guia Iacomin

MANAGEMENT SUPERVISOR: Gabriela Marino

BUSINESS AFFAIRS MANAGER: Eugene Gandia

JUNIOR ART DIRECTOR: Gaia Elise

JUNIOR COPYWRITER: Jamie Wynn

PLANNING DIRECTOR: Martin Ramos (Global)

SENIOR PRODUCER: Kaitlin Moore

ASSISTANT PRODUCER: Sophie Boris

MANAGING DIRECTOR: Jerico Dig Cabaysa

PR: FleishmanHillard

EXECUTIVE PRODUCER: Brian O'Rourke

MEDIA AGENCY
MEDIA AGENCY: OMD

PRODUCTION COMPANY
PRODUCTION COMPANY: Biscuit Filmworks

EXECUTIVE PRODUCER: Holly Vega

DIRECTOR: Rachel McDonald

DOP: Jess Hall

PRODUCER: Andrew Denyer

MANAGING PARTNER: Shawn Lacy

HEAD OF PRODUCTION: Mercedes Allen

OFFLINE
EDIT COMPANY: Cabin Edit

EDITOR: Scott Butzer

EDIT ASSISTANT: Jay McConville

PRODUCER: Michelle Dorsch

MANAGING PARTNER: Carr Schilling

EXECUTIVE PRODUCER: Remy Foxx

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: Shape + Light

COLOURIST: Elodie Echter

CREATIVE DIRECTOR: Rob Trent

COLOUR COMPANY: Harbor Pictures

2D ARTISTS: Paul Heagney, Jan Cilliers, Chris DiCristo, Wes Waldron, Dave Stern

3D CONCEPT: Eugene Guaran

SENIOR COLOUR PRODUCER: Matt Olmon

3D GENERALISTS: DeAndre Moore

3D LEAD: Gavin Kelly

3D: Arron Inglis (Coordinator), Sam Boyd, Mario Domingos, Sean Hunt, Cormac Kelly, Kev Ryan

CONCEPT ARTIST: Marc Samson

FLAME ASSIST: Austin Lewis

SENIOR PRODUCER: Jordan Sharon

MATTE PAINTING: Marc Samson (Lead), Marc Samson