Imagination Needs Fuel

A marca de barras de cereais Clif apresenta campanha, criada pela Austin Callen, que defende que as crianças precisam de "combustível" para que sua imaginação aflore.

Dois comerciais (assista abaixo), dirigidos por David Shane, da O Positive, mostra o que acontece com os pequenos quando eles não estão bem alimentados: eles ficam chatos.

Ficha Técnica:

Client: Clif Bar & Company
Agency: Callen-Austin
Chief Executive Officer: Kit Crawford
Chief Executive Officer: Gary Erickson
Vice President of Creative: John Park
Sr. Creative Director: John Marin
Director: Melinda Winter
Brand Marketing: Lauren Hatfield
Marketing Director: Mike Cobb
Chief Creative Officer: Craig Allen
Managing Director: Holly Petitjean
Creative Operations Manager: Hannah Jones
Creative Art Director: Matt Nall
Creative Copywriter Director: Kyle Davis
Brand Director: Kelly Gray Marshall
Senior Producer: Chuy Hernandez
Business Affairs: Cindy Lewellen
Brand Coordinator: Tara Stein
Production Company: O Positive
Executive Producer: Ralph Laucella
Director: David Shane
Line Producer: Ken Licata
Production Supervisor: Luke Flegar
Director of Photography: Stuart Dryburgh
Casting: RMB Casting
Casting: Beth Melsky Casting
Edit House: MackCut
Executive Producer: Gina Pagano
Editor: Gavin Cutler
Mix: TBD POST
Mix: Dusty Albertz
Audio Producer: Kate Eads
Finish House: Kevin
Executive Creative Director/Partner: Tim Davies
Managing Director/EP: Sue Troyan
Flame Finishing Lead: Anthony Petitti
Visual Effects Producer: Andrew Cowderoy