World of Distraction

A Nissan retrata uma metrópole distópica, que mostra todos os olhos fixados nos celulares, como zumbis, no comercial "World of Distraction" (assista aqui), criado pela TBWA/Chiat/Day de Nova York.

Essas pessoas não param de olhar para os aparelhos, seja quando estão atravessando as ruas, seja num café ou num restaurante, ou até mesmo crianças num parquinho.

O foco de atenção mal direcionado é uma receita para o desastre: um motorista de ônibus sai da rota, uma mãe empurrando seu filho em um carrinho de bebê cruza a rua sem verificar o tráfego. Apenas uma família, sentada em seu Nissan Rogue, permanece atenta ao que acontece ao seu redor - e o carro também, graças às ferramentas de segurança do modelo.

No final do filme, embalado pela música "Johny Says Stay Cool", de Babe Rainbow, a assinatura completa: "This is protection in a world of distraction. This is Nissan intelligent mobility."

Ficha Técnica:

ADVERTISER: Nissan USA

MARKETING DIRECTOR: Erich Marx

VP, MARKETING: Allyson Witherspoon (Nissan Marketing Communications & Media)

CREATIVE AGENCY
CREATIVE AGENCY: TBWA\Chiat\Day NY

COPYWRITER: Aste Gutiérrez

ART DIRECTOR: Mike Blanch

PRODUCER: Sarah Haroldson

EXECUTIVE CREATIVE DIRECTOR: Al Merry

CHIEF CREATIVE OFFICER: Chris Beresford-Hill

CREATIVE DIRECTOR: Mike Blanch, Aste Gutiérrez

BUSINESS MANAGER: Natalie Otsuka (Nissan United USA)

BUSINESS LEAD: Parker Collins (SUVS, Nissan United USA)

HEAD OF PRODUCTION: John Doris

INTEGRATION MANAGER: Christian Uka (Product Integration, Nissan United USA)

SENIOR BUSINESS AFFAIRS MANAGER: Felicia Simmons (Nissan United USA)

STRATEGIC PLANNER: Melissa Panasci (Senior, Nissan United USA)

BUSINESS AFFAIRS MANAGER: Sarah Giarraffa (Nissan United USA)

MANAGING DIRECTOR: Scott Kavanagh (Nissan United USA)

EXECUTIVE PRODUCER: Christian Busch

PRODUCTION COMPANY
PRODUCTION COMPANY: MJZ

DIRECTOR: Tom Kuntz

DOP: Darius Khondji

PRODUCER: Emily Skinner

SENIOR EXECUTIVE PRODUCER: Eriks Krumins

PRESIDENT: Dave Zander

OFFLINE
EDIT COMPANY: Whitehouse Post

EDITOR: Russel Icke, Jake Armstrong (Socials)

EDIT ASSISTANT: Alejandro Villagran, Rachel Hamburger (Socials)

PRODUCER: Ryan Smith

EXECUTIVE PRODUCER: Caitlin Grady

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: The Mill

COLOURIST: Damien Van Der Cruyssen

PRODUCER: Joe Hobaica

2D LEAD: Blake Druery

PAINT: Nithin Babu (Lead), Anuj Bhandari, Rahul Bhardwaj, BalaChandhiran K, Akash Mishra, Sandeep Kumar Singh, Nageshwara Sunkara, Chakravarthi V (Artists)

LINE PRODUCER: Payal Thakkar

COLOUR COMPANY: The Mill

2D ARTISTS: Artur Elson, Kshitij Khanna, Justin Kiel, Randy Krueger, Alexis Jo, Nasser

COLOUR PRODUCER: Blake Rice

COLOUR ASSISTANT: David Franzo, Aaliyah Lambert, Elias Nousiopoulos, Chris Wolcott

PRODUCTION COORDINATOR: Umesh Chand, Lucy Gatanis (Colour)

SHOOT SUPERVISOR: Blake Druery

SENIOR PRODUCER: Rochelle Brown (Colour)

EXECUTIVE PRODUCER: Heath Raymond

MUSIC
MUSIC COMPANY: Walker

EXECUTIVE PRODUCER: Sara Matarazzo, Stephanie Pigott

TRACK: Johny Says Stay Cool by The Babe Rainbow

PRODUCER: Danielle Soury

SOUND
SOUND COMPANY: Wave Studios

SOUND ENGINEER: Aaron Reynolds

EXECUTIVE PRODUCER: Vicky Ferraro