Let’s Road Trip

A Kia Motors America apresenta a campanha "Let's Road Trip", que une imagens vintage a outras atuais da linha de modelos da montadora, buscando conectar passado ao presente e fornecer uma visão do futuro.

Criado pela David & Goliath, o filme (assista abaixo) ressalta a necessidade humana de liberdade, bastante reduzida devido à atual pandemia de coronavírus.

A peça começa com um lembrete de tempos mais simples: "Remember how we’d just get in our cars and drive?", enquanto exibe uma série de imagens nostálgicas, como a de um garotinho pronto para viajar com sua mala, e outras mais recentes.

No final, o comercial convida: "C’mon America, let’s pick up where we left off. Let’s Road Trip."

A comunicação inclui versões menores do filme, além de peças para mídia digital, redes sociais e material para concessionárias.

Ficha Técnica:

AGENCY: DAVID&GOLIATH

FOUNDER & CREATIVE CHAIRMAN: David Angelo

PRESIDENT: Yumi Prentice

CHIEF STRATEGY OFFICER: Laura Forman

EXECUTIVE CREATIVE DIRECTOR/COPYWRITER: Mark Koelfgen

GROUP CREATIVE DIRECTOR/ART DIRECTOR: Frauke Tiemann

GROUP CREATIVE DIRECTOR/ART DIRECTOR: John O’Hea

GROUP CREATIVE DIRECTOR/COPYWRITER: Steve Clarke

CREATIVE DIRECTOR/COPYWRITER: Chris Pouy

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Bernice Chao

ASSOCIATE CREATIVE DIRECTOR/COPYWRITER: Sarah Mosseller

FREELANCE ASSOCIATE CREATIVE DIRECTOR/COPYWRITER: Sara Becker

SENIOR COPYWRITER (SOCIAL): Chris Davis

ART DIRECTOR (SOCIAL): Lisa Donato

MANAGING DIRECTOR, BROADCAST PRODUCTION: Paul Albanese

EXECUTIVE PRODUCER: Karen Jean

EXECUTIVE PRODUCER: Christopher Coleman

DIRECTOR OF BUSINESS AFFAIRS: Natasha Royzina

SENIOR BUSINESS AFFAIRS MANAGER: Yenia Paez

BUSINESS AFFAIRS MANAGER: Marlon Pineda

ASSOCIATE BUSINESS AFFAIRS MANAGER: Amy Santana

GROUP STRATEGY DIRECTOR: Donesh Olyaie

SENIOR STRATEGIST: Jasmine Spraglin

JUNIOR STRATEGIST: Beka Tesfaye

COMMUNICATIONS PLANNING DIRECTOR: Jeff Cannata

ASSOCIATE COMMUNICATIONS PLANNING DIRECTOR: Natalie Gomez

ANALYTICS DIRECTOR: Taylor Grant

SENIOR PRINT PRODUCER: Elisa Atwood

ASSOCIATE DIRECTOR OF PROJECT MANAGEMENT: Genie Lara

SENIOR PROJECT MANAGER: Donna Alexander

SENIOR PROJECT MANAGER: Paul Stephens

JUNIOR PROJECT MANAGER: Anna Carnochan

MANAGING DIRECTOR: Jeff Moohr

ACCOUNT DIRECTOR: Candace Logan

MANAGEMENT SUPERVISOR: Christine Phillips

ASSISTANT ACCOUNT EXECUTIVE: Jillian Littleton

ACCOUNT COORDINATOR: Sarahi Meza

MANAGING DIRECTOR, INTEGRATED PRODUCTION & TECHNOLOGY SERVICES: Peter Bassett

EXECUTIVE DIGITAL PRODUCER: Justine Kleeman

ASSOCIATE DIGITAL PRODUCER: Jessica Sosa

DIGITAL DESIGNER: Meagan Steinkamp

DIGITAL DESIGNER: Kurtis Mirick

MANAGEMENT SUPERVISOR, DIGITAL: Sarah Masket

ASSISTANT ACCOUNT EXECUTIVE, DIGITAL: Britney Bencomo

PRODUCTION COMPANY
PRODUCTION COMPANY: Existing Footage

EDITING
EDITORIAL COMPANY: Spinach, LA

EDITOR/MANAGING DIRECTOR: Adam Bright

ASSISTANT EDITOR: Jay Lee

EXECUTIVE PRODUCER: Jonathan Carpio

POST PRODUCER: Patricia Gushikuma

COLOUR
COLOUR CORRECTION COMPANY: A52 Color

COLOURIST: Daniel De Vue

EXECUTIVE PRODUCER: Thatcher Peterson

PRODUCER: Jenny Bright

VFX
VFX COMPANY: A52 VFX

VFX SUPERVISOR: Urs Furrer

2D VFX ARTISTS: Jesse Monsour, Hugh Seville, Adam Flynn, Dan Ellis, Kevin Stokes

PRODUCER: Andrew Rosenberger

EXECUTIVE PRODUCERS: Patrick Nugent and Kim Christensen

MANAGING DIRECTOR: Jennifer Sofio Hall

MIX
MIX: Margarita Mix Santa Monica

MIXER: Nathan Dubin

OPERATIONS MANAGER: Brian Frank

EXECUTIVE PRODUCER: Whitney Morris

MUSIC
MUSIC: Associated Production Music

‘ROUND THE CAMPFIRE’
COMPOSERS: Rick Cassman and Samuel Harry Cassman