Caring is the hardest thing we do

A Grey de Londres assina seu primeiro trabalho para a Aunt Bessie's, produtora britânica de alimentos congelados.

A campanha é inspirada em "Nanna June", avó do diretor de criação Chris Clarke, que tinha deficiência visual desde os 16 anos, e que preparava para a família deliciosos assados aos domingos.

O filme "Caring is the hardest thing we do" (assista abaixo) tem direção de Tom Green, da Stink Films.

Anteriormente, a conta de Aunt Bessie's estava no portfólio da St Luke's.

Ficha Técnica:

Brand: Aunt Bessie’sNomad Foods
Marketing director UK: Sarah Koppens
Head of brand: Sam Dolan
Creative agency: Grey London
Creative chairman: Javier Campopiano
Chief creative officer: Laura Jordan Bambach
Creative directors: Matt MorelandChris Clarke
Copywriters: Chris Clarke Matt Moreland Jesse Little
Art director: Chris Clarke
Strategic planners: Bhavin Pabari Daniel Sherrard Gilliam Caldwell-Dunn
Business lead: Agi Varanyi
Business director: Charlotte Coughlan
Account director: Natasha Thomas
Account manager: Harriet Giles
Agency production: Hogarth Worldwide
Agency producers: Eira Ellis and Greg Smyth
Production company: Stink Films
Production company producer: Molly Pope
Director: Tom Green
DoP: James Laxton
Production design: Catrin Meredydd
Offline producer: Noreen Khan
Editor: James Forbes-Robertson
Colourist: Ben Rogers
Post producer: Claire Lifford
VFX artist: Owen Maiden
Composer: Samuel Karl Bohn
Music supervisor: Jeremy Newton
Artist management: Hummingbird Music
Lead sound engineer: Zak Kurtha
Sound engineer: Zak Kurtha
Post sound producer:Claire Lifford