The Temple of Dry

A marca de cerveja Carlton Dry apresenta o comercial "The Temple of Dry", criado pela Special Group Austrália, e que se inspira nos ambientes dos retiros voltados ao bem-estar.

O filme traz o personagem Master Dry, um guru que ensina os alunos a "serem como a cerveja - livres de complicações, perfeitamente equilibrados, nunca amargos e sempre suaves".

A nova campanha é uma extensão da plataforma "Be Like the Beer", que celebra as características da Carlton Dry.

Além do comercial para TV e internet, o esforço é composto por outras peças para a mídia digital, ações nas redes sociais e spots para rádio.

Ficha Técnica:

Creative Agency: Special Group Australia

Founding Partners: Lindsey Evans & Cade Heyde

Strategy Partner: Dave Hartmann

Chief Creative Officers & Partners: Julian Schreiber & Tom Martin

Creative Directors: Jade Manning & Vincent Osmond

Senior Creatives: Harry Stanford & Nick Plomp

Designer: Liam Kenny

Team Lead: Tori Lopez

Business Directors: James Steer & Laura Little

Executive Producer: Paul Johnston

Head of Production: Nick Lilley

Production Company: Good Oil

Director: Adam Gunser

Executive Producer: Sam Long

Producers: Andrew McLean & Katie Kempe

Director of Photography: Ginny Loane

Offline Edit: Mark Burnett @ The Editors

Post Production: Blockhead VFX

Music & Sound House: Rumble Studios

Executive Producer: Michael Gie

Sound Engineers: Tone Aston & Cam Milne

Print Production Company: Louis&Co

Photographer: Mat Baker

Retouching: The Bakery Retouching

Media Agency: PHD & Cubhouse

Client: Carlton & United Breweries

General Manager – Marketing: Brian Phan

Acting Head of Contemporary Brands: Antonia Ciorciari

Carlton Dry Marketing Manager: Sarah Wilcox

Carlton Dry Brand Manager: Deanna Christian

Cultural Production Specialist: Maria Tran