A Street Named Joy

Mesmo com a comunicação digital sendo mais importante do que nunca nesse ano de pandemia, o serviço de entrega de correspondência mantém o seu encanto.

É essa "magia", que o Canada Post pretende destacar em sua campanha de Natal deste ano.

Criado pela The & Partnership Canadá e dirigido por Ivan Grbovic, da Untitled Films, o comercial "A Street Named Joy" (assista abaixo) é embalado por uma música dos artistas canadenses Amy Milan e Evan Cranley, cantada por caixas de correio.

No final, a assinatura completa: "There's magic in the mail"

Ficha Técnica:

CLIENT
CLIENT: Canada Post

GENERAL MANAGER, MARKETING: Danielle Doiron

DIRECTOR, ADVERTISING: Jennifer Justin

ADVERTISING MANAGER: Derek Welosky

ADVERTISING MANAGER: Christine Sorensen

CREATIVE AGENCY
AGENCY: The&Partnership

EXECUTIVE CREATIVE DIRECTOR, CANADA: Ron Smrczek

HEAD OF STRATEGY: Andre Louis

STRATEGY DIRECTOR: Erika Maginn

STRATEGY DIRECTOR: Sam Francis

CREATIVE DIRECTOR: Nabil Rachid

COPYWRITER: Jordan Mark

SENIOR ART DIRECTOR: Barry Hann

MANAGING DIRECTOR: Lesley Rivard

INTEGRATED BUSINESS LEAD: Sophie Mair

ACCOUNT DIRECTOR: Meghan Schroeder

ACCOUNT MANAGER: Abbey Koma

ACCOUNT COORDINATOR: Hannah Casey

HEAD OF PRODUCTION: Hanna Bratt

PRODUCER: Kasia Zeniuk

MONTREAL AGENCY
AGENCY: Tank

VP CLIENT SERVICES: Lyne Mongrain

ACCOUNT DIRECTOR: Anne-Louise Bélanger

ACCOUNT DIRECTOR: Rosalie Lemelin

COPY WRITER: Benoît Losier

PRODUCER AND VIDEO PROJECT MANAGER: Melissa Lepine

PRODUCTION
PRODUCTION COMPANY: Untitled Films

PRODUCTION SERVICE COMPANY: Les Enfants

DIRECTOR: Ivan Grbovic

PRODUCER: Andrew Graham/ Visant Le Guennec

EXECUTIVE PRODUCER: Lexy Kavluk

DIRECTOR OF PHOTOGRAPHY: Sara Mishara

EDITOR: Salvador Valdez

PRODUCTION DESIGNER: Sylvain Lemaitre

COLOUR
COLOUR FACILITY: MELS

COLOURIST: Jerome Cloutier

VFX
VFX: Mathematic

VFX PRODUCER: Alex Pagot

AUDIO
AUDIO HOUSE: Circonflex

MUSIC DIRECTOR: Paul-Etienne Côté

COMPOSER: Amy Millan & Evan Cranley