Global Creative Rankings

The One Club for Creativity apresenta os resultados consolidados dos Global Creative Rankings 2022, que incorporam os resultados de todas as principais premiações globais, regionais e locais promovidas pela entidade.

O relatório faz uma classificação de agências, marcas e profissionais, com base nos pontos acumulados com suas inscrições vencedoras no The One Show 2022, ADC 101st Annual Awards, Type Directors Club TDC68/25TDC, One Asia 2022 e The One Club Denver, além dos programas de premiação dos capítulos San Diego e Miami do One Club.

A Leo Burnett Chicago lidera o ranking das agências mais premiadas, principalmente pelas conquistas com o trabalho “The Lost Class”, paras Change the Ref. O escritório alcançou o primeiro lugar no lançamento dos Global Creative Rankings, em maio de 2022, levando em consideração os resultados do One Show (leia aqui), e manteve a posição após a soma dos pontos de todos os festivais globais, regionais e locais do One Club. Já o WPP passou do terceiro para o primeiro lugar no ranking das holdings.

A GUT São Paulo aparece na quinta posição na lista Independent Agency. A Jamute SP é a quarta e a Hefty SP é a quinta colocada, em Music & Sound Company. O brasileiro Fernando Machado, da Activision Blizzard, ficou com o título de CMO of the Year. Já Eduardo Tavares, da Area 23 de Nova York, é o GCD of the Year.

Confira abaixo os destaques do Global Creative Rankings 2022:

Agency Rankings:

1. Leo Burnett Chicago

2. The New York Times Magazine New York

3. Area 23 New York

4. Ogilvy UK London

5. L&C New York

6. Ogilvy Mumbai

7. Special New Zealand Auckland

8. alma DDB Miami

9. Serviceplan Germany Munich

10. Dentsu Webchutney Bengaluru

Independent Agency Rankings:

1. L&C New York

2. Special New Zealand Auckland

3. Serviceplan Germany Munich

4. Mojo Supermarket New York

5. GUT São Paulo

6. Rethink Canada

7. Zulu Alpha Kilo Toronto

8. Jung von Matt DONAU Vienna

9. Innocean Worldwide Seoul

10. COLLINS New York


Brand-Side Agency Rankings:

1. Google Devices & Services Creative Team Mountain View

2. Google Creative Lab New York

3. draftLine AB InBev Colombia Bogotá

4. 4creative London

5. Spotify In-House New York

Brand Rankings:

1. Google

2. Apple

3. Cadbury

4. Dove

5. VICE World News

Non-Profit Client Rankings:

1. Change the Ref

2. Motor Neurone Disease New Zealand

3. Girls Who Code

4. The Columbia Journalism Review

5. WWF

Brand Parent Company Rankings:

1. Unilever

2. Mondelez

3. AB InBev

4. PepsiCo

5. VICE Media Group

Production Company Rankings:

1. Hungry Man Los Angeles

2. Suitcase Productions New York

3. The Post Office Auckland

4. Carbo Films Venice, CA

5. Active Theory Los Angeles

Music & Sound Company Rankings:

1. Beacon Street Venice

2. Agosto Lima

3. JSM Music New York

4. Jamute São Paulo

5. Hefty São Paulo

Agency Network Rankings:

1. Ogilvy Group

2. Leo Burnett Worldwide

3. Publicis

4. DDB Worldwide

5. FCB

Agency Holding Company Rankings:

1. WPP

2. Publicis Groupe

3. Omnicom Group

4. Interpublic Group

5. Dentsu Group

Country Rankings:

1. United States

2. United Kingdom

3. China

4. Germany

5. Canada

Region Rankings:

1. North America

2. Europe

3. Asia Pacific

4. Latin America

5. Middle East & Africa

Highest Ranked Work:

1. “The Lost Class” by Leo Burnett Chicago for Change the Ref

2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam

3. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google

4. “David’s Unusables” by Special New Zealand and The Post Office, both Auckland, for Motor Neurone Disease New Zealand

5. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News

Global College Rankings:

1. ArtCenter College of Design Pasadena

2. School of Visual Arts New York

3. Brigham Young University Provo

4. Filmakademie Baden-Württemberg Ludwigsburg

5. Berghs School of Communication Stockholm

The Global Creatives Rankings for individuals:

Creatives overall (tie): Caleb Dewart, executive producer, Leo Burnett Chicago; Mino Jarjoura, executive producer, Leo Burnett Chicago

CMO of the Year: Fernando Machado, Activision Blizzard

CCO of the Year: Fred Levron, worldwide creative partner, FCB Global; global CCO, Dentsu International

ECD of the Year: Sam Shepherd, Leo Burnett Chicago

GCD of the Year: Eduardo Tavares, Area 23 New York

Creative Director of the Year: Jason LaFlore, Leo Burnett Chicago

Art Director of the Year (tie): Katie DiNardo, Leo Burnett Chicago; Sofia Gahn, Leo Burnett Chicago

Copywriter of the Year: MacKenzie Hart, Leo Burnett Chicago

Designer of the Year: Ky Lee, Special New Zealand Auckland

Director of the Year: Bryan Buckley, Hungry Man Los Angeles

Illustrator of the Year: Sean Hannaway, Leo Burnett Chicago

Photographer of the Year: Neil DaCosta Portland

Typographer of the Year: Eve Steben, This Is Studio London

Freelancer of the Year: Igor Bastidas New York