One Show 2025

O One Show 2025 revelou nesta sexta-feira (16), em cerimônia realizada em Nova York (EUA), os trabalhos vencedores do "Best of Discipline" - o GP do festival - além de outros prêmios especiais.

O trabalho “The Heaviest Jersey”, criado pela LePub São Paulo, conquistou o "Best of Discipline"  em Interactive, Online & Mobile. 

Outra agência brasileira ganhou um prêmio especial: a Droga5 São Paulo abocanhou um "Fusion Pencil", com “A Princesa e a Coroa”, para Seda. O prêmio é concedido a trabalhos que aliam excelência criativa com compromissos DEI (de diversidade, equidade e inclusão).

Espie abaixo as campanhas que conquistaram o Best of Discipline do One Show 2025:

Brand-Side/In-House: The Kitchen North America Toronto with Cashmere Los Angeles “Heinz Mustard X Mustard” for Kraft Heinz Mustard
Branded Entertainment: FCB New York “Spreadbeats” for Spotify
Creative Effectiveness: Ogilvy PR New York “Michael CeraVe” for CeraVe
Creative Use of Data: FCB New York “Spreadbeats” for Spotify
Creative Use of Technology: FCB New York “Lap of Legends” for AB InBev – Michelob ULTRA
Cultural Driver: LePub Milan with Publicis Dublin “Pub Museums” for Heineken
Design: Dentsu Tokyo with Shoei Tokyo and Soda! Communications Tokyo “Move Forward” for The Hokkoku Shimbun/Kanazawa High School Sumo Tournament
Direct Marketing: FCB New York “Spreadbeats” for Spotify
Experiential & Immersive: Apple Cupertino with TBWA\Media Arts Lab Los Angeles “Introducing Immersive Video on Apple Vision Pro” for Apple
Film & Video: VML Mexico Mexico City with Landia Mexico Mexico City “This is not a game” for Telefonica Movistar
Gaming: McCann London “The Everyday Tactician” for Microsoft / XBOX
Health & Wellness: Circus Grey Peru Lima with Apoyo Comunicación Peru Lima, LLYC Lima and DINAMO Lima “Sightwalks” for UNACEM – Cemento Sol
Integrated/Omnichannel: Goodby Silverstein & Partners San Francisco “Other Hand” for Cheetos
Interactive, Online & Mobile: LePub São Paulo “The Heaviest Jersey” for New Balance
IP & Product Design: Ogilvy Singapore “Transition Body Lotion” for Vaseline
Moving Image Craft & Production: FCB New York “Spreadbeats” for Spotify
Music & Sound Craft: TBWA\Hakuhodo Tokyo with Robot Communications Tokyo “No Smiles” for McDonald’s Japan
Out of Home: DAVID Madrid with FAR Media Madrid and Deseif Films Madrid “Meet Marina Prieto” for JCDecaux
Pharma: Klick Health Toronto “Voice 2 Diabetes” for KVI Brave Fund
Print & Promotional: Serviceplan Germany Munich “Price Packs” for Penny
Public Relations: McCann London “The Everyday Tactician” for Microsoft / XBOX
Radio & Audio-First: Area 23 New York with Bro Cinema Lisbon, Sonido Lisbon and Ars Thanea Warsaw “Magnetic Stories” for Siemens Healthineers
Social Media: VML Kansas City with Ketchum Chicago “Wendy’s Enters The Chat” for The Wendy’s Company

Os ganhadores do "Fusion Pencil":

Droga5 São Paulo “A Princesa e a Coroa” para Unilever – Seda (Sunsilk)
Oberland Nova York com Office of Development & Design (Nova York) “So Many Dicks” para e.l.f. Beauty
Serviceplan Alemanha Munique “Rainbow Wool” para Schäferei Stücke

Os vencedores de outros prêmios especiais no One Show 2025:

Agency of the Year — FCB New York
Independent Agency of the Year — Klick Health Toronto
Brand-Side Agency of the Year — Apple Cupertino
Design Firm of the Year — W Conran Design Boulogne-Billancourt
Network of the Year — FCB Global
Independent Network of the Year — Serviceplan Group
Creative Holding Company of the Year — Interpublic Group
Production Company of the Year — Bro Cinema Lisbon
Music & Sound Company of the Year — DaHouse Audio Los Angeles
Client of the Year — AB InBev
Non-Profit Client of the Year — Change the Ref
Brand of the Year — Spotify

E os que ganharam o One Show AI Pioneer:

Creative AI Pioneer: Leilanni Todd, a New York–based creative director working at the forefront of Generative AI and 3D media
Agency AI Pioneer: Monks, for Monks.Flow
Brand AI Pioneer: The Coca-Cola Company

Leia anterior aqui, com os vencedores brasileiros de Ouro, Prata e Bronze.