Superior Hotel

Com o início da Copa do Mundo de Clubes da Fifa 2025 nos EUA a partir do próximo dia 15, a marca de cerveja Michelob Ultra, patrocinadora do torneio, apresenta campanha criada pela Wieden+Kennedy de Nova York.

O comercial para TV e mídia digital, "Superior Hotel" (assista abaixo), é protagonizado pelo "embaixador" global da marca, o jogador Lionel Messi, e se inspira no filme da bebida para o Super Bowl deste ano, "Superior Beach" (assista aqui).

O novo filme acompanha o atleta enquanto ele usa suas habilidades para contornar obstáculos e garantir uma Ultra.

Como parte da estratégia, o anunciante realiza experiências e ativações nos estádios, além de embalagens - garrafas e latas - de edição limitada inspiradas no torneio.

Na ficha técnica estão os brasileiros Marcel Marcondes, global chief marketing officer global da AB InBev; e Pedro Adamy, global vice president da Michelob Ultra.

Ficha Técnica:

Brand
Michelob ULTRA

Chief Marketing Officer
Marcel Marcondes

President
Richard Oppy

Marketing
Pedro Adamy

Marketing Director
Paige Dawes

Marketing Director
Kelsey McInerney

Partnerships
Eelco van der Nol

Brand Director
Mike D'Agostini

Brand Manager
Rochelle Singer

Brand Director
Mariana Cuellar

Brand Manager
Catalina Leay Fernandez

Marketing Director
Glyn Vandenberg

Agency / Creative
Wieden+Kennedy New York

Chief Creative Officer
Brandon Henderson

Chief Creative Officer
Marques Gartrell

Creative Director
Nik Reed

Creative Director
Will Binder

Copywriter
Lesley Scheuermann

Art Director
Jessica Pester

Head of Production
Nick Setounski

Executive Producer
Dave Lambert

Producer
Rodrigo Niño

Chief Strategy Officer
Laura Rowan

Strategy Director
Kirstie Maryott

Strategist
Rex Nwerem

Strategy Director
Zack Green

Strategist
Javaad Beg

Group Account Director
Stephanie O’Donnell

Account Director
Caitlyn Kaysser

Account Supervisor
Kylie Umehira

Account Executive
Mairéad Gahan

Project Manager
Elora Hanawa

Business Team
Paul Fitzgerald

Production
SMUGGLER

Director
Brian Kazez

Director
Pato Martinez

Director
Francisco Canton

Founder
Patrick Milling-Smith

Founder
Brian Carmody

Managing Director
Sue Yeon Ahn

Operations Director
Andrew Colón

Head of Production
Alex Hughes

Executive Producer
Drew Santarsiero

Executive Producer
Cat Restrepo

Producer
Stephanie Bruni

Post Production / VFX
Company 3 New York

Colourist
Joseph Bicknell

Producer
Casey Koster

Producer
Nick Krasnic

Post Production / VFX
Preymaker

Executive Producer
Luis Martin

Producer
Kendall Rotar

VFX Supervisor
Angus Kneale

VFX Supervisor
Jamie Scott

Editorial
Cabin Edit

Editor
Jojo King

Edit Assistant
Katie Pehowski

Producer
Lorelei Polk

Executive Producer
Zack Herpy

Head of Production
Lisa Barnable

Music / Sound
APM Music

Music / Sound
Concret Form

Sound Mix
Raphäel Ajuelos

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