This is Perfect Sleep

A marca de colchões Casper apresenta, no mercado canadense, a campanha "This is Perfect Sleep", criada pela GUT Toronto.

A proposta é fugir de estereótipos da publicidade sobre a hora de dormir, buscando retratar um sono "real, bagunçado e inteiramente humano", com rostos amassados , cabelos emaranhados e posições inusitadas, mostrando que, quando estamos dormindo, finalmente paramos de nos importar com o que os outros pensam.

O comercial (assista aqui) foi filmado em quartos reais e procura apresentar retratos "crus e íntimos" de um sono profundo e sem filtros, em um colchão e roupa de cama Casper.

“Queríamos quebrar o formato tradicional de campanhas de colchões”, declara o brasileiro Max Geraldo, chief creative officer da GUT Toronto. "A ideia é simples: se alguém está bonito enquanto dorme, provavelmente não é de verdade".

Ficha Técnica:

Brand
Casper Canada

Chief Executive Officer
Stewart Schaefer

Vice President
Nuno Bamberg

Vice President
Sarah Badun

Chief Executive Officer
Albert Chow

Marketing Manager
Karla Licea

Marketing Manager
Assel Yerzhigitova

Creative
Emily Rosati

Creative
Natalie Narbutt

Copywriter
Emily Southey

Agency / Creative
GUT Toronto

Founder
Gastón Bigio

Founder
Anselmo Ramos

Chief Executive Officer
Andrea Díquez

Chief Strategy Officer
Fernando Ribeiro

Chief Growth Officer
Carmen Rodríguez

Operations
Agustina Garavilla

Communications Director
Christine Prins

Account Director
Max Geraldo⁣

Design Director
Philippe Demar

Copywriter
Austin Parkin

Art Director
Listya Nindita

Managing Director
Ryan O’Hagan

Account Director
Laura Cavalcanti

Account Executive
Kahlan Chin

Executive Producer
Brittani Wilcox

Producer
Ryan Siddon

Communications Director
Alie Coolidge

Production
Merchant

Director
Alex Hulsey

Executive Producer
Ian Webb

Head of Production
Colin Walker

Producer
Kyle Sanderson

Production Manager
Alan Kuipers

1st AD
Chris Simon

Coordinator
Naomi Baker

Location Manager
Mauro Cecchi

Director of Photography
Bobby Shore

1st AC
Adrian Muir

2nd AC
Susan Liu

Director of Photography
Wayne Jennings

Digital Imaging Technician
Kent McCormick

Gaffer
Ryan Hernandez

Electrician
Ryan Haas

Electrician
Liam Guay

Electrician
Chris Bryan

Grip
Todd Thompson

Grip
Shaun Correia

Grip
Sebastian Guiza

Post Production / VFX
School Editing

Executive Producer
Sarah Brooks

Editor
Matthew Kett

Post Production / VFX
Darling

Executive Producer
Stephanie Hickman

Producer
Faith Clark

Colourist
Kassi Bellamy

Flame Artist
Lauren Rempel

Music / Sound
TA2

Executive Producer
Drew Thomas

Audio Director
Joseph Frustaglio

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