Childhood is precious

A Mirabel Foundation, na Austrália, tem a missão de ajudar a levar alegria à vida de jovens e crianças que passaram por experiências inimaginavelmente difíceis, ao perder os pais em decorrência de problemas com drogas.

A Cocogun criou a primeira campanha da ONG, a partir do mote "Childhood is precious". Dirigido por Sarah Adamson, o comercial principal para TV (assista abaixo) procura capturar a curiosidade, o encantamento e as emoções de ser criança, com a música "Angie (I've been lost)", de Fred Again com participação de Angie McMahon.

O esforço conta com o apoio de pôsteres externos, clicados por Adamson, além de conteúdo para redes sociais e rádio.

Ficha Técnica:

Client: Mirabel Foundation
Jane Rowe: Founder & CEO
Jules Grover: Events & Community Engagement
Nicole Patton: Manager Policy, Services & Partnerships

Campaign Partner: UnLtd
Jade Harley: Director Of Impact
Kath Solly & Raquel Pena: Impact Account Directors

Creative Agency: Cocogun
Chiquita King: Managing Director
Caitlin O’Connor: Senior Account Director
Ant Melder: Creative Partner
Loz Maneschi: Creative Director
Lewis Clark: Copywriter
Jimmy Williams: Art Director
Chris Clausen: Design Director
Monique Pardavi: Executive Producer

Production Company (film & print): Photoplay
Sarah Adamson: Director & Photographer
Oli Lawrance: Executive Producer
Emma Thompson: Executive Producer
Aaron McClisky: Director of Photography

Post-Production: Heckler
Amy Jarman: Executive Producer
Stewart Arnott: Editor
Alina Bermingham: Grader
Daniel Page: Online

Casting: Byrne Creative
Sarah McGrath: Casting Director

Music: Level Two Music
Marcus Brooke-Smith: Head of Music Supervision and Brand
Emily Crews: Head of Partnerships

Sound: Smith & Western Sound
Dan Higson: Executive Producer
Nick West: Creative Director

Media: Ryvalmedia & Labelium
Jonathan Henshaw: Head of Product & Innovation Davina Ly, Client Lead, Labelium
Monica Mui: Account Director

Radio: Nine Audio
Alex Smith: Head of Audio

Media Partners: ACM, Apparition Media, ARN, ATN, Cartology, Gipps Outdoor, JCDecaux, News Corp Australia, Nine Entertainment Co., NOVA Entertainment, Paramount, PedestrianTV, QMS, Rockposters, S&J Media, SEN, Seven, The Guardian, Vinyl Media, Work Place Media

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