A Spicy But Not Too Spicy Plumber

A marca de salgadinho Doritos apresenta a campanha "A Spicy But Not Too Spicy Plumber", protagonizada pelo ator Walton Goggins.

O filme (assista abaixo) traz o estereótipo do encanador sensual para promover o novo sabor Golden Sriracha, com várias frases de duplo sentido. A proposta é brincar com a ideia de "apimentado".

Criada pela Rethink de Nova York em parceria com a Pepsi Foods US, a comunicação inclui outdoors na Times Square e estratégia para mídias sociais.

"A Doritos nos pediu para ousar, então fizemos uma parceria para criar um filme um pouco picante, inteligente e com a dose certa de ridículo", declara Tara Lawall, partner e chief creative officer da Rethink NY.

Ficha Técnica:

Brand
Doritos

Brand Manager
Chiara Zamboni

Marketing Director
Curtis Calloway

Marketing Director
James Wade

Marketing Director
Tina Mahal

Chief Creative Officer
Chris Bellinger

Agency / Creative
D3 (PepsiCo Foods)

Legal
Jenny Allenbaugh

Communications Manager
Elly Hayn

Communications Manager
Lindsey Smith

Communications Director
Melissa Cappabianca

Communications Director
Sarah Donohue

Strategist
Catie Brown

Social Director
Lauren Kozar

Agency / Creative
OMD

Content Producer
Carly Grose

Content Producer
Matthew Schutz

Media Buyer
Ethan Nguyen

Media Buyer
Hannah Brizzee

Media Director
Connor Uehlinger

Media Director
Daniel Waylonis

Planning Director
Ellie Sharpe

Planning Director
Lauren Guliasi

Planning Director
Josie Meadows

Agency / Creative
Ketchum UK

Media Manager
Olivia Olson

Vice President
Irene Rogers

Vice President
Erica Saviano

Account Executive
Eden McColl

Account Executive
JenaLynn Fumega

Account Supervisor
Taylor Arnold

Vice President
Jacqueline Jones

Agency / Creative
Rethink New York

Account Supervisor
Emily Wong

Account Director
Karley Edwards

Client Service Director
Kate Naylor

Integrated Producer
Venus Pun

Executive Producer
James Elio

Executive Producer
Emily Green

Designer
Erin Maguire

Associate Creative Director
Justin Kowalczuk

Copywriter
Melissa Perrett

Art Director
Jay Do

Associate Creative Director
Idriss Dabre

Associate Creative Director
Gabriel Sehringer

Creative Director
Sean O’Connor

Strategy Director
Asher Stamell

Strategy Director
Nicole Rajesky

Executive Creative Director
Rich Greco

Chief Creative Officer
Tara Lawall

Production
SMUGGLER

Food Stylist
Steve Starkman

Photographer
Kelia Anne MacCluskey

Producer
Alexandra Lisee

Head of Production
Alex Hughes

Chief Operating Officer
Andrew Colon

Executive Producer
Allison Kunzman

Managing Director
Sue Yeon Ahn

Founder
Brian Carmody

Founder
Patrick Milling-Smith

Director
Björn Rühmann

Post Production / VFX
Royal Muster - Color

Colourist
Mikey Pehanich

Editorial
The Den Editorial

Editor
Jessica Mutascio

Editor
Christjan Jordan

Producer
Sari Resnick

Executive Producer
Jennifer Mersis

Music / Sound
Human

Composer
Ava Larue Matasavage

Composer
Thomas Keery

Composer
Edmond Dunne

Creative Director
Mike Jurasits

Music Producer
Nicole Riolo

Executive Producer
James Dean Wells

Managing Director
James Dean Wells

Music / Sound
Post Human

Post Production
Rob Suchecki

Sound Engineer
Daryl Pinsdorf

Sound Engineer
Sloan Alexander

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