OOH

A marca australiana de cola líquida Selleys Liquid Nails desafiou o público a desgrudar os objetos de uma peça para out of home, em campanha criada em parceria com a Howatson+Company.

Foram colados objetos como um caiaque, uma máquina de fliperama e um marlim empalhado de 2,8 metros, em um enorme outdoor. O texto completava: "If you can take it, it’s yours".

Além do público em geral, criadores e "celebridades" puxaram e tentaram de tudo para soltar os objetos. Apesar de todos os esforços, nada cedeu.

Ficha Técnica:

Client: Selleys
Endi Asmira – Marketing Director – Selleys
Livia McKenzie – Head of Portfolio, Brands & Advertising – SAF
Erin Porter – Head of Integrated Marketing – Selleys Group
Kylie Grigg – Head of Customer Experience & Integrated Marketing Campaigns
Andrew Burkett – Content Manager – Selleys

Agency: Howatson+Company
Renée Hyde – Group Managing Director
Lisa Zimpel – Senior Business Director
Eddie Moult – Senior Business Manager
Gavin Chimes -Chief Creative Officer
Simon Friedlander – Creative Director
Dan Smith – Senior Art Director
Ernie Ciaschetti – Senior Copywriter
Holly Alexander – Head of Production
Caitlin Perz – Senior Producer
Ella Ainslie-Bellak – Content Producer
King Yong – Head of Post Production
Fraser Kelton – Senior Editor
Shane Vancuylenberg – Senior Lead Sound & Music
Ben Handberg – Head of PR
Michael Rossiter – PR Senior Account Director
Grace Powers – PR Senior Account Executive
Ellena Mills-Stainer – Chief Design Officer
Simon Merrifield – Studio Lead
Patrick Rivera – Finished Artist
Harry Chambers – Designer

Media Agency: IPG Mediabrands
Ali Coysh – National Head of Strategy
Mark Dawson – Group Business Director
Tase Jaycobs – Client Director
Michael Wood – Client Director
Alex Owsianka – Associate Activations Director

Production Company: Scoundrel
James Dive – Director
Aly Jolly and Charlie Taylor – Producer
Adrian Shapiro – Executive Producer
Alexandra Adoncello – DOP
Sydney Scenery – Construction
Andy Fernandez – Editor

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