The Most Valuable Tweet – Leo Burnett Tailor Made (SOCIAL & INFLUENCER / CANNES 2023)

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AGENCY: LEO BURNETT TAILOR MADE

TITLE: THE MOST VALUABLE TWEET

PRODUCT: FIAT TORO

ADVERTISER: FIAT

CCO: MARCELO REIS

CREATIVE VP: VINICIUS STANZIONE

EXECUTIVE CREATIVE DIRECTOR: LIGIA MENDES E MARCO MATTOS

COPYWRITER: RAFA ZOEHLER E FABRICIO SOARES

ART DIRECTOR:  ERIC FERNANDO E DANIELA MOREIRA

DIGITAL CREATIVE:  KARLA LIMA, HENRIQUE XAVIER, VINICIUS SERAFIM

CONTENT DIRECTOR: WAGNER XIMENES

CONTENT: TAMIRES SOARES, PABLO CRUZ, BARBARA JADEH

INTEGRATED PRODUCTION DIRECTOR: LUCIANA KLEY

RTV:  THIAGO CAMPOS, CAMILA AQUINO, BRENO PRADO, BRUNNO LEITE, JACK LA NOYÉE

ACCOUNT SERVICES: LETÍCIA MEIRA, SABRINA SPINELLI, CAROLINA LADEIRA, LUISA PRADO, JESSICA SARAVALLI, NICOLLE CAVALIERE, MATEUS FERRAZ, YURI MORAES

MEDIA: HELOISA GOLDMAN, PATRICIA NAPARSTEK, PAULA RICARTE

PLANNING: MARIE ALONSO, RAFAELA BADARO, CINTHIA PAULI

PRESS RELATIONS: JEF MARTINS, NATHALIE URSINI, MAR FACCIOLLA

CLIENT APPROVAL: FREDERICO BATTAGLIA, ANA LUISA BRANT, PAULA SALERNO, CECILIA ELIA