The Overtaking Ad – We / BYD (CANNES 2025)

 

Ficha Técnica:
Client: BYD Auto Brasil
Product: BYD Seal
Agency: We
CEO: Fabio Rosinholi
CCO: Armando Araújo
ECDs: Kleyton Mourão and Carlos Schleder
Creative Directors: Marcos Hosken and Leandro Marchiori
Copywriter: Chico Lucas
Art Director: Felipe Porto
COO: Alexandre Ugadin
VP of Growth: Daniel Rios
VP of Strategy and Content: Gisela Toledo
Planning Manager: João Stipp
VP of Client Services: Wesley Santesso
Account Director: Marina May Boturão
Account Managers: Luana Ide and Rodrigo Gercke
VP of Media: Gustavo Gaion
Media Director: Fabio Cruz
Media Manager: Ariane Denardi
Media Supervisor: Marcia Moreira
VP of Integrated Production: Camila Naito
Integrated Production Manager: Juliana Soares
Motion Designers: Gibran Sirena and Tiago Diel
BYD Client Approval: Alexandre Baldy, Pablo Toledo, Anna Paula Martins, and Denis Onishi
EMS Client Approval: Marcus Sanchez and Cinthia Ribeiro
Video Production for EMS and BYD Films: Cine Cinematográfica
Audio Production for BYD Film: Bumblebeat
Video Production for EMS Films: Gataria Filmes
Audio Production for EMS Films: Canja Audio
Post-Production (Color Grading): Felipe Tolotti