The Toast – LePub / Heineken (CANNES 2025)

Ficha Técnica:

Client

Cecilia Bottai Mondino Heineken® Brazil CMO

Eduardo Picarelli Heineken® Brazil Brand Sr Director

Beatrice Jordão Heineken® Brazil Communication Director

Fabrizio D’Angelo Heineken® Brazil Marketing Manager

Carlos Rico Heineken® Brazil Senior Marketing Analyst

Laisa Valerio Heineken® Brazil Innovation Marketing Coordinator

Fernanda Saboya Heineken® Brazil Connections Director

Williane Vieira Heineken® Brazil Media Manager

Adriana Teixeira Heineken® Brazil Head of PR

Camille Pereira Nunes Feitosa Heineken® Brazil PR Manager

Pedro dos Reis Duarte Heineken® Brazil Brand PR Analyst

Nabil Nasser Sr. Director Global Heineken® Brand

Daniela Iebba Heineken® Global Communication Director

Guilherme Retz Heineken® Global Communication Manager

LePub São Paulo

Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli

Global Chief Creative Officer: Cristiana Boccassini

Global Co Chief Creative Officer: Mihnea Gheorghiu

Co-President & CCO: Felipe Cury

Co-President & CSO: Aldo Pini

Executive Creative Director: Greg Kickow and Rafael Alves

Creative Director: Yan Prado and Leone Damiao

Copywriter: Victor Sotero

Art Director: Samoel Junqueira

Designer: Kaynã Michelin

Creative Production Director: Carla Rossini e Caio Rodrigues

Creative Production Manager: Beatriz Takahashi

Senior Creative Producer: Brunno Cunha e Fernanda Ceratti

Post Production: Jesse Roscoe, Leo Sanches e Beto Fukuji

Executive Operations & Business Director: Aline Garcia

Account Director: Juliana Dantas

Account Manager: Marinna Santos

Account Assistant: Rayani Tobias

Content Director: Dayana Teixeira

Content Manager: Thais Vargas

Community Manager: Karina Silva

Head of Strategy: Mariana Coradi

Strategy Director: Marilia Duran

Strategy Manager: Mansur Atique, Estela de Luca, Bruna Coelho

Media Director: Priscilla Leite

Media Manager: Jussara Bezerra

Media Supervisor: Lucas Gimenez e Fernando Brito

Media Coordinator: Carla Tassi

Media Assistant: Eric Bueno

Chief Communications Officer: Paula Ganem

Communications Manager: Mafê Malozzi

Head of Reputation & Global Connections: Isabela Levy

Senior Special Project Manager: Mariana Novaes

Growth and Business Development Director: Celso Gama

Produtora Rebolucion

Production Company: Rebolucion

Film Director: Armando Bo and Watta Hermanez

Executive Producer: Ciro César Silva

Line Producer: Chancho, Mariano Avellaneda and Alexandre Macen

Producers: Mariana Khuri and Lúcio Sulzbach

Production Coordination: Érika Andrade and Sarah Moura

1st Assistant Director: Juan Joaquin and Ana Claudia Azevedo

2nd Assistant Director: Amanda Barros

Director of Photography: Rolo

1st AC: Chile and Motinha

2nd AC: Ricardo Pedro and Caio Freitas

DIT (Digital Imaging Technician): Felipe Maciel Delgado

Production Designer: Frederico Alves

Art Assistant: Thais Russo and Mariana Naomi

Art Producer: Vinicius Marcial

Props Production:  Mariana Hermann

Costume Production: Giovanna Moretto

Makeup: Carla Cristina Carrasco

Production Direction: Tatiana Ueda

Production Manager: Sara de Rizzo

Production Assistant: Livia Maria and Daniel dos Santos

Location Manager: Jefferson dos Santos and Gabriela Salgado

Set Dresser: Magosh and Diogo Telles

Casting Producer: Deborah Antunes

Best boy electrician: Walério Máximo and Álvaro Crispi

Best boy grip: Alexandre Fidelis and Gerlando dos Santos Pereira

Post-Production Coordinator: Fernando de Souza and Maria Laura Rodriguez (Rebolucion ARG)

Editor: Felix Soifer

Color grading: Bleach

Finishing: Da8ocho (Gabriel Mongardi)

3D: Butterfly

Finisher: Juliana Sánchez (Rebolucion ARG) / Rebolucion BR crew

Audio Production DaHouse

Audio producer: DaHouse Audio

Production and musical direction: Lucas Mayer and Silvinho Erné

Music Supervisor: Iris Fuzaro

Narrator: Vina Mottecy

Mix and master: Rodrigo Deltoro

Client service nad Coordination: Carol Masseti and Andrea Oliveira

Soundtrack

Title: Lean on me

Artist: Bill Withers

Published by: Universal Mus. Publishing MGB Brasil Ltda. em nome de Universal Music Works

Círculo CRM

Sócio & CEO: Luís Greco

Sócio & COO: Miguel Pires

Sócio & CMO: Pedro Castro

Product Owner: Camila Moura

Creative Director: Polyana Tarquinio

Marketing Cloud Specialist: Otavio Takahashi

Marketing Cloud Analyst: Luiz Balaminute

Data analyst: Othon Souza

DENTSU - Digital Media

Executive Business Director: Caroline Bassi

Media Director: Raphael Cunha

Media Manager: Cleberson Luque

Business Manager: Aline Licen and Ana Carla Melo Sartori

Business Supervisor: Julia Santos

Media Supervisor: Jullyana Ferreira and Ana Paula Fernandes

Media Senior Analyst: Maria Eduarda Custodio

Media Analyst: Vinicius Ratnieks Sganzerla

LEMA+ | Community & Influencer and Press

CO-Founder & COO: Letícia Zioni

Partner & CCO: Guilherme Maia

Account Manager: Maria Puebla

Services and Project Manager: Fe Klingelhoefer

Creative Strategy Manager: Felipe Vaitsman

Creative Strategy Coordinator: Sidney de Oliveira

Strategy Leader: Andrés Piza

Creative Strategist: Duma Pinheiro

Creative Copywriter: Stella Carvalho

Creative Art Director: Ruan Araújo

Creative Copywriter: Kenia de Mattos

Creative Art Director: Daniel Magalhães

Community & Influencer Leader: Gabriella Marçola

Community & Influencer Specialist | HNK Regular: Maiara Vieira

Community & Influencer Specialist | HNK 0.0: Lucas Martins

Community & Influencer Assistant: Guilherme Alves

Press Officer Manager: Luís Dolci

Press Officer: Mayara Grosso

Press Officer: Isabella Battistoni

Press Officer Assistant: Fernando Bocardo