19LIV

A rede de fast food Burger King quer incentivar o público a ir aos seus restaurantes em Miami no fim de semana do Super Bowl.

Para tanto, a empresa faz referência à 54ª edição do Big Game em fachadas selecionadas de suas lojas nos EUA, trocando seu slogan "Flame Grilling Since 1954", que fica na parte superior de vários restaurantes, por "Flame Grilling Since 19LIV", em numerais romanos.

A mudança nas fachadas pode ser conferida até o Big Game, no dia 2 de fevereiro.

A criação é da David Miami. Na ficha técnica estão os brasileiros Sylvia Panico (Global COO), Jean Zamprogno (Group Creative Directors) e Fernando Pellizaro (Group Creative Directors)

Ficha Técnica:

AGENCY: DAVID/Miami

Global CCO & Partner: Pancho Cassis

Global COO: Sylvia Panico

Group Creative Directors: Jean Zamprogno; Fernando Pellizaro

Senior Art Director: Andy Tamayo

Senior Copywriter: Alexander Allen

Junior Art Director: Leticia Romano

Junior Copywriter: Jared Schermer

Art Director Intern: Monica Andrade

Creative Coordinator: Luisa Candido

Executive Producer: Carlos Torres

Producer: Ricardo Ceballos

Production Coordinator: Tomas Diego

Director, Strategic Planning: Jon Carlaw

Senior Planner: Stephanie Salvador

Junior Planner: Vanessa Amaral

Group Account Director: Stefane Rosa

Management Supervisor: Jenny Gobel

Account Executive: Rachel Startz

Account Executive: Larissa Cocchiaro

CLIENT: Burger King

Global CMO: Fernando Machado

President, Burger King North America: Chris Finazzo

Head of Marketing, North America: Renato Rossi

Head of Global Marketing: Diego Suarez

Head of Brand & Communications, BK NA: Marcelo Pascoa

Director, Marketing Communications: Nicole Alevizos

Lead, Advertising, BK NA: Rogelio Magaña

Manager, Advertising: Rachel Williams

PRODUCTION

Kreative Kontent - Production

Executive Producer: Debbie Margolis Horwitz

Director of Photography: Randy Valdez

Still Photographer: Fro Rojas