A Year In The Making

A rede de supermercados britânica Morrisons destaca seus funcionários e fornecedores que trabalham o ano todo para preparar o Natal, em campanha de festas de final de ano criada pela Leo do Reino Unido.

O filme (assista abaixo), dirigido por Aaron Stoller, da Biscuit Filmworks, começa com um agricultor trabalhando sob o sol enquanto cantarola uma canção natalina.

Em seguida, um homem aparece decorando sua padaria com luzes festivas, um defumador com funcionários usando suéteres natalinos, um barco de pesca coberto de luzes de Natal e um homem colocando em seu trator com enfeites natalinos em pleno Halloween.

A narração então diz: “At Morrisons, we’ve been growing, making, baking and crafting for your Christmas all year round.”

O comercial termina com uma família pensando que o Papai Noel está batendo à porta, mas trata-se do entregador da Morrisons usando um chapéu semelhante ao do bom velhinho.

Ficha Técnica:

Client
Morrisons

Marketing director
Alex Rogerson

Senior marketing manager
Mike Neilson

Marketing manager
Stephanie Haworth

Marketing communication specialist
Gurneet Sidhu

Marketing communication specialist
Chloe Obinu

Advertising agency
Leo UK

Chief creative officer
Mark Elwood

Creative director
Kimberley GillBeth Manning

Brand Senior Creative
Helen RogersonOwen Hunter Jenkins

Trade Senior Creative
Georgia HorrocksHolly Henderson

Creative director of design
Dave Allen

Design lead
Rupert Knowlden

Senior designer
Roxana Iriciuc

Planning director
Rebecca Priest

Planner
Omari Green

Business lead
Sophie Garrett

Senior account director
Ben Mallins

Account director
Carys Parry

Account manager
Jessica Lakay

Account executive
Phoebe Hart

Agency producer
Hector Murray

Production assistant
Sara Gill

Project director
Peter Lewendon

Project manager
Anna Matyasovszki

Media buying agency
Wavemaker

Media planning lead
Iona Shankland

Media planning manager
Bianca Papadopoulos

Business director
James Devine

Production company
Biscuit Filmworks UK

Director
Aaron Stoller

Producer
Lara Baldwin

Founding partner
Shawn Lacy

Managing director
Rupert Reynolds-Maclean

Executive producer
Katie Keith

Head of production
Emily Atterton

Production manager
Samantha Somers

Production assistant
Protima Banerjee

Director of photography
Corey Waters

Production designer
Sarah Jenneson

Casting director
Claire Catterson

Stylist
Kirsty HallidayStuart Truesdale

Makeup artist
Jak Morgan

Service company
Tartan Door Films

Service company producer
Maeve Mcmahon

Editing company
Stitch Editing

Editor
Tim Hardy

Producer
Sarah Adewunmi

Assistant Editor
Chris Hutchings

Visual effects studio
Black Kite

Executive producer
Hannah Ruddleston

Producer
Reece Whiteley

Visual effects lead
Ed Poulson

Visual effects assistant
Jonny FreemanPablo Oliver

Colourist
Tom Mangham

Dmp
David Early

Visual effects shoot supervisor
Chris Mortimer

Audio post-production
String & Tins

Sound design and mix engineer
Adam SmythJim Stewart

Audio producer
Alina MiroshnichenkoEsi Jonuzi

Music company
Massive Music

Foley
Cobblestone

Siga o Clube nas redes sociais: Instagram, Facebook, X, LinkedIn, TikTok e YouTube (TV Clube de Criação).

Clube de Criação 50 Anos