Assemble Together

A Ikea Canadá comemora as festas de final de ano sem as músicas "tradicionais" de Natal, mas com uma canção indiana.

O comercial "Assemble Together" (assista abaixo), criado pela Rethink, mostra uma família de herança do sul da Ásia se preparando para as festividades de fim de ano. Eles cortam comida e decoram a mesa ao som da música "Chaiyya Chaiyya".

Dirigido por Tim Godsall, o filme destaca as soluções de decoração da Ikea ao longo das cenas.

O plano de mídia engloba TV, meio digital, out of home e mídias sociais.

De acordo com a Ikea, o esforço contou com a participação de "uma equipe que incluía membros de diversas origens e perspectivas culturais", incluindo profissionais indianos, persas, filipinos, italianos, canadenses e suecos.

Ficha Técnica:

Client : Ikea (Canada)
Agency : Rethink
CCO : Aaron Starkman
Executive Creative Director : Mike Dubrick
Head of Art & Creative Director : Joel Holtby
Creative Director : Dhaval Bhatt
Associate Creative Director & Art Director : Skye Deluz
Associate Creative Director & Copywriter : Naeem Ghafari
Associate Creative Director & Copywriter : Jacquelyn Parent
Strategist : Shereen Ladha
Chief Strategy Officer : Sean McDonald
Director Of Broadcast : Shelby Spigelman
Senior Broadcast Producer : Anna Tricinci
Director of Print Production : AJ Merrick
Production House : Merchant Studios
Director : Tim Godsall
Executive Producer : Ian Webb
Production House Producer : Shannon Barnes
DOP : Adam Marsden
Cultural Consultant : Noor Dhanda
Post Production House : Outsider Editorial
Editor : Chris Murphy
Assistant Editor : Kerstin Juby
Post Production Producer :Kristina Anzlinger
Transfer : Alter Ego
Colorist : Wade Odlum
On-Line : The Vanity
Online Artist : Mike Medeiros
Online Artist : Naveen Srivastava
Executive Producer : Stephanie Pennington
Audio House : Vapor Music
Music/Audio Director : Ted Rosnick
Audio Engineer : Ryan Chalmers
Audio Producer : Kat Stewart
Licensed Music Clearance : Music Rights Clearance
Licensed Music Clearance : Katie Seline
Licensed Music Clearance : Francois Lachance
Group Account Director : Sarah Riedlinger
Group Account Director : Kiara Wilson
Account Director : Hayley Kleynhans
Account Manager : Melissa Luk
Account Manager : Chaityadeep Singh Mainee
Account Director : Catherine Blouin-Mainville
Account Manager : Gabrielle Bergeron
Chief Marketing Officer : Johanna Andren
Director of Brand Marketing : Claudia Mayne
Marketing Communications Specialist : Noah Keefe
Marketing Campaign Leader : Jordan Sequeira
Integrated Media Leader : Jennifer Bauer
Public Relations Leader : Lisa Huie
Interior Design Leader : Lindsay Marsh
Media : Carat
Associate Account Director : Vanessa Coutinho
Account Supervisor : Faizal Shaikh
Media Planner : Monalyn Quelnat
Media Coordinator : Crystal Kim
CRM : Wunderman Thompson