Baby & me

Assista ao filme "Baby & me", criado pela BETC Paris para a água Evian.

A marca, que chamou a atenção em 2009 ao mostrar bebês fazendo malabarismos sobre patins (veja aqui), volta a apostar nos pequeninos. Mais uma vez, eles representam a "criança interior alegre" que está no adulto, mas agora, os bebezinhos querem dançar.

A campanha também conta com peças para mídia impressa.

Ficha Técnica:

Client: Evian

Brand Management: Michael Aidan, Laurent Houel, Cécile Turkel, Alexis Thobellem, Benoit Radenne

Agency: BETC, Paris

Agency Management: Marielle Durandet, Estelle Colas, Gaelle Gicqueau, Isabelle Picot, Charlotte Bals

Executive Creative Director: Rémi Babinet

Art Director: Agnès Cavard

Assistant Art Director: Félix Falzon

Copywriter: Valérie Chidlovsky

Traffic: Elise Herfort

Media Strategy Director: Martine Picard

Media Agency: Havas Media International

TV Producer: Fabrice Brovelli

Production Company: Iconoclast

Directors: We Are From LA

Music: BETC Music

Music Creative Director: Christophe Caurret

Music Production: Gum

Track/Artist: "Home Come the Hotstepper," Yuksek

Rights Negotiation: Catherine Philippe

Media Plan

International campaign: TV, cinema, web, points of sale and events (France, Belgium, Switzerland, Germany, United Kingdom, United States, Canada, Russia, Ukraine, China, Korea, Singapore, Taiwan, Japan)

PRINT

Photographer: Benni Valsson

Art Buyer: Nathalie Gruselle

Production: RITA Production / Isabelle Severi

Print Producers: Sarah Belhadj, Annick Audoux

DIGITAL OUTDOOR

Agency Management: Karine Dargeou, Stéphanie Mayer, Jonathan Casseron

Creative Director: Ivan Beczkowski

Art Director: Sokphea Pes

Copywriter: Emmanuelle Labbe

Technology Thibault Dargeou

Leia anterior sobre o assunto aqui.