Become a Jedi

Para marcar o lançamento do game "Star Wars Jedi: Fallen Order", a Xbox e a Electronic Arts apresentam o filme "Become a Jedi" (assista abaixo), criado pela 215 McCann.

A peça narra a história de uma jovem cheia de imaginação que consegue fazer com que seu pai e seus colegas deixem o trabalho de lado por um momento e encontrem uma conexão real na fantasia de Star Wars.

O comercial integra campanha global de mídia, exibida nos EUA, Reino Unido, México, Austrália, Alemanha, França, Polônia, Suécia, Espanha e Noruega, na TV, cinema, out of home e internet.

Ficha Técnica:

CAMPAIGN TITLE: Jump in.

BRAND: Xbox ft. Star Wars Jedi

CREATIVE TITLE: “Become a Jedi”

CLIENT: Microsoft Xbox / Electronic Arts / Respawn Entertainment / Lucasfilm Ltd.

CLIENT
CLIENT: Microsoft / Xbox

XBOX, GENERAL MANAGER, INTEGRATED MARKETING: Rob Matthews

XBOX, GENERAL MANAGER, BRANDS AND ADVERTISING: Taylor Smith

XBOX, DIRECTOR, BRAND AND INTEGRATED MARKETING: Craig McNary

XBOX, SR. INTEGRATED MARKETING MANAGER: Josh Munsee

XBOX, SR. MARKETING MANAGER, 3RD PARTY GAMES: Kathy Richardson

XBOX, MARKETING MANAGER, 3RD PARTY GAMES: Michelle Fears

XBOX, SR. PRODUCT MARKETING MANAGER, HARDWARE: Theresa Van Den Boogaard

CLIENT
CLIENT: EA / Respawn

EA, CMO, MARKETING PUBLISHING AND ANALYTICS: Chris Bruzzo

EA, SVP, GLOBAL BRAND MANAGEMENT: Jason Bunge

EA, SR. DIRECTOR, GLOBAL BRAND MARKETING: Arturo Castro

EA, DIRECTOR, GLOBAL BRAND MARKETING: Charlie Hauser

EA, SVP, MARCOM & CMO MANAGING DIRECTOR: David Tinson

EA, VP, MARCOM STRATEGY: Charles Kha

EA, CREATIVE DIRECTOR: Neel Upadhye

EA, SR. DIRECTOR, MARCOM PRODUCTION: Angelo Ferrugia

EA, SR. MANAGER, PRODUCTION: Margaret Meo

EA, LEAD VIDEO PRODUCER: Christopher Beckett

EA, SR. MANAGER, MARCOM STRATEGY: Alexandre Scriabine

EA, VP, MARCOM ACTIVATION: Stuart Lang

EA, EXECUTIVE ASSISTANT: Jovanna Piazza

EA, SR. DIRECTOR, GLOBAL ACTIVATION: Andrew Wong

EA, DIRECTOR, GLOBAL ACTIVATION: Angela Sun

EA, GLOBAL ACTIVATION LEAD: Joe Gatdula

EA, GLOBAL ACTIVATION ASSOCIATE: Clay Bradshaw

RESPAWN, HEAD OF RESPAWN: Vince Zampella

RESPAWN, COO: Dusty Welch

RESPAWN, GAME DIRECTOR: Stig Asmussen

RESPAWN, SR. PRODUCER: Kasumi Shishido

RESPAWN, PRODUCER: Jordan Klein

CLIENT
CLIENT: Lucasfilm Ltd.

LUCASFILM LTD., DIRECTOR, BRAND MARKETING: Matt Shell

LUCASFILM LTD., MANAGER, BRAND MARKETING: Anthony Rodriguez

AGENCY: 215 McCann

CHIEF CREATIVE OFFICER: Scott Duchon

CREATIVE DIRECTOR: Nichole Geddes

SR. COPYWRITER: Gabe Sherman

SR. ART DIRECTOR: Shawn Raissi

DIRECTOR OF INTEGRATED PRODUCTION: Mandi Holdorf

SR. PRODUCER: Gabby Gardner

PRODUCER: Christina Chin

DIRECTOR OF BUSINESS AFFAIRS: Mary Beth Barney

BUSINESS DIRECTOR: Peter Goldstein

MANAGEMENT SUPERVISOR: Devina Hardatt

ACCOUNT SUPERVISOR: Harold McKeon

ASSISTANT ACCOUNT EXECUTIVE: Paige Kane

DIRECTOR OF STRATEGY: Brian Wakabayashi

STRATEGY DIRECTOR: Cassidy Wilber

STRATEGIST: Christian Stewart

PRODUCTION
PRODUCTION COMPANY: Reset Content

DIRECTOR: Garth Davis

MANAGING DIRECTOR: Dave Morrison

EXECUTIVE PRODUCER: Deannie O’Neil

EXECUTIVE PRODUCER: Jen Beitler

HEAD OF PRODUCTION: JP Colombo

LINE PRODUCER: Megan Moore

DIRECTOR OF PHOTOGRAPHY: Matthew Libatique

PRODUCTION DESIGNER: Jay Pooley

MAKE-UP: Christine Kohut

COSTUME DESIGNER: Adelle Gaudet

STUNT COORDINATOR: Tom Struthers

EDITING
EDITORIAL: Cartel Edit

EDITOR: Leo Scott

CUTTING ASSISTANT: Matt Berardi

ASSISTANT EDITOR: Collen McKay

EXECUTIVE PRODUCER: Lauren Bleiweiss

PRODUCER: Samantha Axelrod

MUSIC COMPOSITION
COMPOSER: Blake Robinson

MIXING: Steve Kaplan

ORCHESTRATION: Gordy Haab and Carl Rydlund

AUDIO MIX & SOUND DESIGN: Skywalker Sound

SOUND DESIGNER / RE-RECORDING MIXER: Steve Boeddeker

FOLEY ARTIST: Jana Vance

FOLEY MIXER: Frank Rinella

ENGINEERING SERVICES: Dusty Jermier

DIGITAL EDITORIAL SUPPORT: Ivan Piesh

POST-PRODUCTION SOUND ACCOUNTANT: Renée Russo

POST-PRODUCTION FINANCE MANAGER: Mike Peters

CLIENT SERVICES: Eva Porter

SCHEDULING: Carrie Perry

POST PRODUCTION
DIRECTOR OF PRODUCTION: Jon Null

HEAD OF ENGINEERING: Steve Morris

HEAD OF PRODUCTION: Jon Null

GENERAL MANAGER: Josh Lowden

VFX: Industrial Light & Magic

POST VFX SUPERVISOR: Sherry Hitch

ONSET VFX SUPERVISOR: Jonathan Rothbart

VFX ASSOCIATE PRODUCER: Yimi Tong

VFX EDITOR: Jenni O'Byrne

CG SUPERVISOR: Leandro Estebecorena

EXECUTIVE PRODUCER: Jill Brooks

ANIMATION SUPERVISOR: Delio Tramontozzi

ANIMATORS: Philip Barnard, Dave Logan, Nathan Thomas

CREATURE TD: John Niforos

LAYOUT SUPERVISOR: Marla Newall

LAYOUT ARTISTS: Janice Chan, elissa Mullin, Gurpreet Pannu, Luke Spence Byrd, Xiaoxuan Sun

PARTICLE TDS: Thomas Bevan, Mihai Cioroba

LEAD GENERALIST – ENVIRONMENTS: Shane Roberts

GENERALISTS – ENVIRONMENTS: Kevin Page, Adam Watkins

LIGHTING TDS: Kevin Reuter, Yegor Swarovski

COMPOSITORS: Tigran Badalyan, Michael Conte, Larkin Flynn, Ravi Kasumarthy, YunJung Ko, Alison Lake, Michael Ranalletta, Ronnie Williams Jr.

DIGITAL PAINT & ROTO SUPERVISOR: Michael Van Eps

DIGITAL PAINT & ROTO ARTISTS: Beth D'Amato, Robert Dorris, Katie Morris

MODEL/TEXTURE ARTISTS: Mark Keetch, Mark Marcin

ASSOCIATE PIPELINE TD: Katherine Sanchez

COORDINATORS: Rebecca Norton, Andrew Martin, Lane Howard, Yegor Tesler

PRODUCTION ASSISTANT: Jessica Tong