arrow_backVoltar

Brasileiro na Ficha

Goodby e Grupo Gallegos criam para California Milk

10.09.14


Assista aos filmes "Champion" e "Brave", criados para o California Milk Processors Board.



O anunciante uniu as agências Goodby Silverstein & Partners, que assina a famosa campanha "Got Milk?" e o Grupo Gallegos, que concebeu a versão "Toma Leche" para o mercado latino, em um esforço de "total market", que envolve todo o mercado da Califórnia, com o objetivo de atingir inclusive os consumidores de língua espanhola.



O primeiro filme, com direção de Harold Einstein, da Dummy, conta com o familiar tom de comédia de "Got Milk". Já "Brave", dirigido pelo argentino Armando Bo, da Rebolucion, tem pegada mais emocional e se encerra com a frase: "what you say with a glass of milk lasts forever."



Na ficha técnica está o diretor de arte brasileiro Jose Jorge Netto.



Leia anterior sobre o assunto aqui.







Ficha Técnica (Champion):



Agency: Grupo Gallegos

Client: California Milk Processors Board

Excecutive Creative Director: Jeff Goodby

Agency: Gooby Silverstein & Partners

Chief Strategy Officer: Andrew Delbridge

Chief Creative Officer: Marty Orzio

Creative Director: Eric Kallman

Creative Director: Kate Catalinac

Assisant Creative Director: Saul Escobar

Assisant Creative Director: Curro Chozas

Copywriter: Simon Bruyn

Art Director: Andrew Livingston e Jose Jorge Netto

Head of Broadcast Production: Tod Puckett

Senior Broadcast Producer: Leila Seghrouchni

Production Company: Dummy

Director: Harold Einstein

DP: Jonathan Freeman

Executive Producer: Eric Liney

Line Producer: Eric Liney

Editorial Company: Arcade Edit

Editor: Dave Anderson

Asst. Editor: Mark Popham

Producer: Fanny Cruz

Executive Producer: Sila Soyer



Ficha Técnica (Brave):



Agency: Goodby Silverstein & Partners

Client: California Milk Processors Board

Excecutive Creative Director: Jeff Goodby

Agency: Grupo Gallegos

Chief Strategy Officer: Andrew Delbridge

Chief Creative Officer: Marty Orzio

Creative Director: Eric Kallman

Creative Director: Kate Catalinac

Assisant Creative Director: Saul Escobar

Assisant Creative Director: Curro Chozas

Copywriter: Simon Bruyn

Art Director: Andrew Livingston e Jose Jorge Netto

Producer: Valeria Maldini

Production Company: Anonymous Content

Director: Armando Bo

Editorial Luna Post

Editor: Pablo Piriz

Telecine: The Mill

Music: Elias Arts

Exec Creative Director: Brent Nichols

Creative Director: Dave Gold

Exec Producer: Ann Haugen

Producer: Katie Overcash

Sound Design: TruLove Post


Brasileiro na Ficha

Goodby e Grupo Gallegos criam para California Milk

/