Bring Home to Life

A Ikea Canadá apresenta sua nova plataforma de marca, "Bring Home to Life", em campanha criada pela Rethink.

A proposta é contar histórias de como os produtos e serviços da rede varejista de móveis ajudam as pessoas a trazer  vida aos espaços que importam mais para eles.

"Com tantas pessoas vendo a casa de uma nova maneira, sentimos que era importante que a comunicação da nossa marca refletisse essa mudança e falasse sobre o papel que a Ikea desempenha", declara Johanna Andrén, head de marketing da Ikea Canadá.

"Através de uma narrativa emocional e autêntica, a Ikea pode inspirar os canadenses a se reconectarem com suas casas e ajudá-los a ver o potencial da vida lá", observa a executiva.

A peça central da campanha que lança a plataforma é um filme (assista abaixo), dirigido por Gary Freedman, da OPC Production, que acompanha uma família que monta seu novo apartamento e a vida que fará desse espaço um lar.

O comercial é embalado pela música "Your Song", de Elton John, interpretada pelo cantor e compositor AHI.

Ficha Técnica:

TITLE: Bring Home to Life | Making it Home

CLIENT: IKEA

CCO (MANDATORY): Aaron Starkman

CSO (MANDATORY): Sean McDonald

ECD (MANDATORY FOR EACH RESPECTIVE OFFICE): Mike Dubrick

CREATIVE DIRECTORS (MANDATORY FOR EACH RESPECTIVE OFFICE): Michelle Spivak

ACD: Brendan Scullion, Max Bingham

ART DIRECTOR: Max Bingham

WRITER: Brendan Scullion

STRATEGY DIRECTOR: Jay Flemming

DIRECTOR OF BROADCAST PRODUCTION: Shelby Spigelman/Nadya MacNeil

BROADCAST PRODUCER: Mark Pan

SENIOR PRINT PRODUCER: Agnes Gilchrist

PRINT PRODUCER: Jenna Fullerton

TV PRODUCTION COMPANY: OPC Production

DIRECTOR: Gary Freedman

LINE PRODUCER: Max Brook

POST PRODUCTION HOUSE: Nimiopere

EDITOR: Graham Chisholm

EXECUTIVE PRODUCER (NIMIOPERE): Julie Axell

VFX HOUSE: The Vanity

VFX SUPERVISOR: Naveen Srivastava

COLOURIST: Andrew Axworth

SENIOR PRODUCER (THE VANITY): Katie Methot

PHOTOGRAPHY PRODUCTION COMPANY: Fuze Reps

PHOTOGRAPHER: Chris Robinson

DIRECTOR OF PHOTOGRAPHY: Zach Koski

EXECUTIVE PRODUCER (FUZE REPS): Nicole Gomez

ASSOCIATE PRODUCER: Alexa Dimitruk

AUDIO HOUSE: Vapor Music

DATE OF FIRST APPEARANCE: September 12, 2022

EXECUTIVE PRODUCER (AUDIO HOUSE): Kailee Nowosad

CREATIVE DIRECTOR (AUDIO HOUSE): Ted Rosnick

ENGINEER: Ryan Chalmers

ACCOUNT SERVICES:

GROUP ACCOUNT DIRECTOR: Kiara Wilson

ACCOUNT DIRECTOR: Sheldon Abreu

ACCOUNT DIRECTOR: Catherine Blouin-Mainville

ACCOUNT SUPERVISOR: Melissa Luk

ACCOUNT MANAGER: Gabrielle Bergeron

CLIENT:

HEAD OF MARKETING, IKEA CANADA: Johanna Andrén

DIRECTOR OF BRAND MARKETING, IKEA CANADA: Claudia Mayne

COUNTRY MARKETING CAMPAIGN LEADER: Jordan Sequeira

MARKETING COMMUNICATIONS SPECIALIST: Carolyn Thrasher

MARKETING COMMUNICATIONS SPECIALIST: Noah Keefe

CRM: Wunderman Thompson

ACCOUNT DIRECTOR: Maryam Asad

ACCOUNT EXECUTIVE: Hannes Danielsson

CUSTOMER ENGAGEMENT & LOYALTY MANAGER, IKEA: Michael Kotsidis

LOYALTY LEADER, IKEA: De’ana Torresan

LOYALTY LEADER, IKEA: Michelle Oliveira

PUBLIC RELATIONS LEADER, IKEA: Lisa Huie

OTHER CREDITS
MEDIA AGENCY: Carat Canada

VICE PRESIDENT: Karen Hrstic

ACCOUNT DIRECTOR: Tracey Cronin

MEDIA SUPERVISOR: Christine Ma

INTEGRATED MEDIA MANAGER, IKEA: Kristin Newbigging

INTEGRATED MEDIA LEADER, IKEA: Marissa Fischer