Campanha global

Confira "The Big Leap", primeiro comercial para TV da Lacoste, que chega à telinha nesta sexta-feira (07), na França, com foco nos Jogos de Inverno.

Criado pela BETC de Paris, o filme faz parte de campanha global da marca e apresenta a nova assinatura "Life is a beautiful sport".



A campanha começa a ser veiculada globalmente a partir de março e também inclui peças para mídia impressa e ativação digital. 

 

Ficha Técnica (filme):

BRAND LACOSTE

BRAND MANAGEMENT Berta de Pablos, Mylene Atlan, Sophie Bernard

AGENCY BETC

AGENCY MANAGEMENT Bertille Toledano, Brune Failliot, Matthieu Kuster

EXECUTIVE CREATIVE DIRECTOR Remi Babinet

CREATIVE DIRECTOR Antoine Choque

ART DIRECTOR Damien Bellon & Gabrielle Attia

COPYWRITER Gabrielle Attia & Damien Bellon

STRATEGIC PLANNING Clement Boisseau

TRAFIC Michele Bertona

TV PRODUCER David Green

PRODUCTION COMPANY Wanda

PRODUCER Patrick Barbier & Romain Cavagnac

SOUND Schmooze

DIRECTOR Seb Edwards

VFX MPC

MUSIC Discolsure - “You & Me” ft Eliza Doolittle – Flume

Remix / Universal Music Publishing

ON AIR February 7

MEDIA PLAN tv / cinéma / web

FORMAT 60’’ – 30’’



Ficha Técnica (print):



BRAND LACOSTE

BRAND MANAGEMENT Berta de Pablos, Mylene Atlan, Sophie

Bernard

AGENCY BETC

AGENCY MANAGEMENT Bertille Toledano, Brune Failliot, Violaine

Vulliez, Matthieu Kuster

EXECUTIVE CREATIVE DIRECTOR Rémi Babinet

CREATIVE DIRECTOR Antoine Choque

ART DIRECTOR Damien Bellon

COPYWRITER Gabrielle Attia

STRATEGIC PLANNING Clément Boisseau

PHOTOGRAPHER Jacob Sutton

ART BUYING Béatrice Kagan

PRODUCTION RITA

ON AIR February 7

MEDIA PLAN press / outdoor / web