Campanha impressa

A francesa Havas 360 criou para Michelin anúncios que mostram imagens de estradas, montanhas e ondas, formadas por mapas.

As peças apresentam a assinatura "We make maps so that you can look elsewhere."

Ficha Técnica:

Advertising Agency: HAVAS 360, Puteaux, France

Executive Creative Director: Thomas Derouault

Creative Director: Alban Penicaut

Art Director: Marielle Postec

Copywriters: Florent Roux et Marc Hoffmann

Illustrator: Matthew Cusick

Agency Producers: Anne Mascorda, Cécile Ousset