Cannes Lions 2025

A categoria Outdoor teve seus finalistas revelados neste sábado, 14. O Brasil tem 19 cases no shortlist, três deles divididos com os Estados Unidos.

Presidido por Keka Morelle, CCO Latam da Ogilvy, o júri selecionou 202 finalistas. Ao todo, foram inscritas 1993 campanhas na categoria neste Cannes Lions 2025.

Em 2024, o país teve 30 peças no shortlist. Foram 8 Leões conquistados: um Ouro, cinco Pratas e dois Bronzes.

Confira as campanhas brasileiras no shortlist de Outdoor neste ano:

ATACAMA FASHION WEEK DESIERTO VESTIDO & FASHION REVOLUTION ENVIRONMENTAL STATEMENT ARTPLAN, Sao Paulo BRAZIL CURIOSISM Sao Paulo / MAURICIO NAHAS ESTUDIO FOTOGRAFICO Sao Paulo / RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo GOOD IMAGE Sao Paulo / IPRODUCE Sao Paulo / NEXT COMUNICACAO Sao Paulo / P+E GALERIA DIGITAL Sao Paulo APPROACH COMUNICACAO Sao Paulo

TOUCHBOARDS DISCOUNT ITAÚ UNIBANCO BANK AFRICA CREATIVE DDB, Sao Paulo BRAZIL ANTFOOD Sao Paulo / ZAINE FILMES Sao Paulo AFRICA CREATIVE DDB Sao Paulo

FOLLOWERS STORE NEW BALANCE NEW BALANCE LEPUB, Sao Paulo BRAZIL JAMUTE Sao Paulo / MAD SOUNDS PRODUCTIONS Sao Paulo / RISING Sao Paulo ONEFAN Sao Paulo / SAO PAULO FC Sao Paulo

SUN RESERVE CORONA CORONA GREY, Sao Paulo BRAZIL CEARA FILMES Fortaleza / JAMUTE AUDIO Curitiba / RICARDO BARCELLOS Sao Paulo EDDIE HOUSE Sao Paulo AFRICA CREATIVE DDB Sao Paulo / BE180 Sao Paulo 3PM/WEBER SHANDWICK New York / INPRESS PORTER NOVELLI Sao Paulo AB INBEV Sao Paulo

SPEED COUPONS MERCADO LIVRE MERCADO LIVRE GUT, Sao Paulo BRAZIL GUT Sao Paulo CDN Sao Paulo MERCADO LIVRE Sao Paulo / ZETABE POWERED BY MEDIABRANDS Sao Paulo

FOLLOWERS STORE NEW BALANCE NEW BALANCE LEPUB, Sao Paulo BRAZIL JAMUTE Sao Paulo / MAD SOUNDS PRODUCTIONS Sao Paulo / RISING Sao Paulo ONEFAN Sao Paulo / SAO PAULO FC Sao Paulo

SUN RESERVE CORONA CORONA GREY, Sao Paulo BRAZIL CEARA FILMES Fortaleza / JAMUTE AUDIO Curitiba / RICARDO BARCELLOS Sao Paulo EDDIE HOUSE Sao Paulo AFRICA CREATIVE DDB Sao Paulo / BE180 Sao Paulo 3PM/WEBER SHANDWICK New York / INPRESS PORTER NOVELLI Sao Paulo AB INBEV Sao Paulo

SHADE TRACKER MICHELOB ULTRA MICHELOB ULTRA GUT, Sao Paulo BRAZIL GUT Sao Paulo 20DASH INC San Jose / 3PM/WEBER SHANDWICK New York / ABINBEV New York / DRAGON.FLY AUDIO Sao Paulo / GINGA PICTURES LLC Miami

THE OUTSIDE BOOK FRUTELLA FRUTELLA VML, Sao Paulo BRAZIL A-GANDAIA STUDIO Sao Paulo / GRAFICA TIPOGRAPH Sao Paulo / NORTE ARTH Sao Paulo / VOX HAUS Porto Alegre VML Sao Paulo

SKIP THE LINE HEINEKEN HEINEKEN LEPUB, Sao Paulo BRAZIL DAHOUSE AUDIO Sao Paulo JCDECAUX Sao Paulo LEMA+ Sao Paulo ZIG Sao Paulo

THE BEER BEHIND BACKSTAGE BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL QUIET CITY MUSIC + SOUND Sao Paulo AFRICA CREATIVE DDB Sao Paulo

PLASTIC BLOOD OKA BIOTECH OKA BIOTECH DM9, Sao Paulo BRAZIL DM9 Sao Paulo DM9 Sao Paulo DM9 Sao Paulo

GOLD = DEATH URIHI YANOMAMI URIHI YANOMAMI DM9, Sao Paulo BRAZIL DM9 Sao Paulo DM9 Sao Paulo

SUN RESERVE CORONA CORONA GREY, Sao Paulo BRAZIL CEARA FILMES Fortaleza / JAMUTE AUDIO Curitiba / RICARDO BARCELLOS Sao Paulo EDDIE HOUSE Sao Paulo AFRICA CREATIVE DDB Sao Paulo / BE180 Sao Paulo 3PM/WEBER SHANDWICK New York / INPRESS PORTER NOVELLI Sao Paulo AB INBEV Sao Paulo

MUSIC OVER NOISE BILLBOARD INSTITUTIONAL LEPUB, Sao Paulo BRAZIL DAHOUSE AUDIO Sao Paulo BILLBOARD BRASIL São Paulo

ADS COVER RENTS BRAHMA BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL FILMART Rio de Janeiro / HALLEY SOUND Sao Paulo AFRICA CREATIVE DDB Sao Paulo HOUSI Sao Paulo

E mais estes 3 trabalhos compartilhados com os EUA:

'THE SHINING' COCA-COLA COCA-COLA VML, New York / VML, Sao Paulo UNITED STATES / BRAZIL COOPER FILMS Toronto / PICT ESTUDIO Agua Branca / VANDALO Sao Paulo / VETOR ZERO Sao Paulo / VOX HAUS Petropolis HOGARTH WORLDWIDE London / VML Miami / VOX HAUS Petropolis ESSENCEMEDIACOM Barcelona / ESSENCEMEDIACOM London OGILVY PR London VML Kansas City / VML Paris

'A HOUSE FOR MR. BISWAS' COCA-COLA COCA-COLA VML, New York / VML, Sao Paulo UNITED STATES / BRAZIL COOPER FILMS Toronto / PICT ESTUDIO Agua Branca / VANDALO Sao Paulo / VETOR ZERO Sao Paulo / VOX HAUS Petropolis HOGARTH WORLDWIDE London / VML Miami / VOX HAUS Petropolis ESSENCEMEDIACOM Barcelona / ESSENCEMEDIACOM London OGILVY PR London VML Kansas City / VML Paris

'EXTREME METAPHORS' COCA-COLA COCA-COLA VML, New York / VML, Sao Paulo UNITED STATES / BRAZIL COOPER FILMS Toronto / PICT ESTUDIO Agua Branca / VANDALO Sao Paulo / VETOR ZERO Sao Paulo / VOX HAUS Petropolis HOGARTH WORLDWIDE London / VML Miami / VOX HAUS Petropolis ESSENCEMEDIACOM Barcelona / ESSENCEMEDIACOM London OGILVY PR London VML Kansas City / VML Paris

A cobertura do Cannes Lions 2025 pelo Clubeonline tem o patrocínio de Boiler Hub, Grupo Dale!, Jamute, Love Pictures Company, Modernista Creative Producers, Not So Impossible, Tech & Soul e Unblock Coffee.

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