Cannes Lions 2025

O Brasil terá 30 cases concorrendo a Leões na categoria Media Lions, que divulgou seus shortlists neste domingo, 15. Quatro dos cases dividem inscrição com agências de outros países (Estados Unidos e Canadá).

O número é um pouco superior ao de 2024, quando as agências do país levaram 28 campanhas à disputa final - desses, 11 foram convertido em Leões, incluindo o Grand Prix da categoria - “Handshake Hunt”, da Gut para Mercado Livre.

O júri de Media Lions selecionou 213 cases finalistas. Ao todo, foram inscritas 2058 campanhas na categoria neste ano, contra 1888 do ano passado.

Confira as campanhas brasileiras no shortlist de Media neste ano:

AD-FREE MOVIES BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL BUMBLEBEAT Sao Paulo / MODO INTEGRADO DE PRODUCOES Sao Paulo / SOUNDIAPE AUDIO Sao Paulo / VOLKEN FILM Sao Paulo AFRICA CREATIVE DDB Sao Paulo

ONE SECOND ADS BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL LUCHA LIBRE AUDIO São Paulo AFRICA CREATIVE DDB Sao Paulo

ADS COVER RENTS BRAHMA BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL FILMART Rio de Janeiro / HALLEY SOUND Sao Paulo AFRICA CREATIVE DDB Sao Paulo HOUSI Sao Paulo

SPEED COUPONS MERCADO LIVRE MERCADO LIVRE GUT, Sao Paulo BRAZIL GUT Sao Paulo CDN Sao Paulo MERCADO LIVRE Sao Paulo / ZETABE POWERED BY MEDIABRANDS Sao Paulo

COUPON RAIN MERCADO LIVRE MERCADO LIVRE GUT, Sao Paulo BRAZIL GUT Sao Paulo CDN Sao Paulo / GUT Sao Paulo MERCADO LIVRE Sao Paulo / ZETABE POWERED BY MEDIABRANDS Sao Paulo

STREAMING BARS HEINEKEN HEINEKEN LEPUB, Sao Paulo BRAZIL DAHOUSE AUDIO Sao Paulo / MOONHEIST Sao Paulo DENTSU CREATIVE Sao Paulo LEMA+ Sao Paulo IFOOD Osasco

DIRTY MOUTH SPONSORSHIP CIF CIF DROGA5, PART OF ACCENTURE SONG, Sao Paulo / UNILEVER BRASIL, Sao Paulo BRAZIL PUNCH AUDIO Sao Paulo INITIATIVE MEDIA New York INPRESS PORTER NOVELLI Sao Paulo

OOH FOR ALL JCDECAUX SPECIAL BUILD DOOH EUPHORIA CREATIVE, Sao Paulo BRAZIL SUGARCANE FILMES Sao Paulo HEFTY MUSIC AND SOUND Sao Paulo / MIRROR LLC Manaus JCDECAUX Sao Paulo BIZSYS Sao Paulo / FUNDACÁO DORINA NOWILL São Paulo

INFINITE SUNSET CORONA CORONA CERO GREY, Sao Paulo BRAZIL LOUD+ Sao Paulo / PEOPLE Sao Paulo AFRICA CREATIVE DDB Sao Paulo / BE180 Sao Paulo INPRESS PORTER NOVELLI Sao Paulo

SPEED COUPONS MERCADO LIVRE MERCADO LIVRE GUT, Sao Paulo BRAZIL GUT Sao Paulo CDN Sao Paulo MERCADO LIVRE Sao Paulo / ZETABE POWERED BY MEDIABRANDS Sao Paulo

SUN RESERVE CORONA CORONA GREY, Sao Paulo BRAZIL CEARA FILMES Fortaleza / JAMUTE AUDIO Curitiba / RICARDO BARCELLOS Sao Paulo EDDIE HOUSE Sao Paulo AFRICA CREATIVE DDB Sao Paulo / BE180 Sao Paulo 3PM/WEBER SHANDWICK New York / INPRESS PORTER NOVELLI Sao Paulo AB INBEV Sao Paulo

TOUCHBOARDS DISCOUNT ITAÚ UNIBANCO BANK AFRICA CREATIVE DDB, Sao Paulo BRAZIL ANTFOOD Sao Paulo / ZAINE FILMES Sao Paulo AFRICA CREATIVE DDB Sao Paulo

ADS COVER RENTS BRAHMA BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL FILMART Rio de Janeiro / HALLEY SOUND Sao Paulo AFRICA CREATIVE DDB Sao Paulo HOUSI Sao Paulo

2.5% LIBRARY AMAZON INSTITUTIONAL ALMAPBBDO, Sao Paulo BRAZIL BLOOD AUDIO Sao Paulo / COMPANIA Sao Paulo GIUSTI CREATIVE PR Sao Paulo

RE-COMMERCE ATACAMA VTEX RE-COMMERCE ATACAMA ARTPLAN, Sao Paulo BRAZIL DIGITAL PRINTZ Sao Paulo / EITRI Rio de Janeiro / RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo APPROACH COMUNICACAO Sao Paulo DESIERTO VESTIDO Alto Hospicio / FASHION REVOLUTION Sao Paulo

ONE SECOND ADS BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL LUCHA LIBRE AUDIO São Paulo AFRICA CREATIVE DDB Sao Paulo

RETRO INFLUENCERS SKOL SKOL GUT, Sao Paulo BRAZIL GUT Sao Paulo AB INBEV Sao Paulo / BR MEDIA Sao Paulo / INPRESS PORTER NOVELLI Sao Paulo / NOIZE ENTRETENIMENTO Porto Alegre

RESALE BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL SATELITE AUDIO Sao Paulo AFRICA CREATIVE DDB Sao Paulo

ONE SECOND ADS BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL LUCHA LIBRE AUDIO São Paulo AFRICA CREATIVE DDB Sao Paulo

STREAMING BARS HEINEKEN HEINEKEN LEPUB, Sao Paulo BRAZIL DAHOUSE AUDIO Sao Paulo / MOONHEIST Sao Paulo DENTSU CREATIVE Sao Paulo LEMA+ Sao Paulo IFOOD Osasco

CALL OF DISCOUNTS MERCADO LIVRE MERCADO LIVRE GUT, Sao Paulo BRAZIL GUT Sao Paulo 3C GAMING Sao Paulo / ESTUDIO ICONE Rio De Janeiro / GINGA Sao Paulo / GRUPO IN PRESS Jardim Paulista / MERCADO LIVRE Sao Paulo / ZETABE POWERED BY MEDIABRANDS Sao Paulo

UNTHINKABLE RIDES UBER UBER AKQA, Sao Paulo BRAZIL AKQA Sao Paulo UBER São Paulo

MAKEUP PAYMENT MASTERCARD MASTERCARD MRM, Sao Paulo BRAZIL

RE-COMMERCE ATACAMA VTEX RE-COMMERCE ATACAMA ARTPLAN, Sao Paulo BRAZIL DIGITAL PRINTZ Sao Paulo / EITRI Rio de Janeiro / RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo APPROACH COMUNICACAO Sao Paulo DESIERTO VESTIDO Alto Hospicio / FASHION REVOLUTION Sao Paulo

SPORT THE FIGHT NIKE NIKE CORINTHIANS WIEDEN+KENNEDY, Sao Paulo BRAZIL KAUS FILM Sao Paulo / MUGSHOT Sao Paulo IDEAL AXICOM SAO PAULO

LOVELESS STORY UOL UNIVERSA ARTPLAN, Sao Paulo BRAZIL PILOTO Sao Paulo / RAW AUDIO Sao Paulo APPROACH COMUNICACAO Sao Paulo INSTITUTO GLORIA Brasilia

THANKS FOR COKE-CREATING COCA-COLA COCA-COLA VML, New York / VML, Kansas City / VML, Sao Paulo UNITED STATES / BRAZIL BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo ESSENCEMEDIACOM Mexico City OGILVY PR London VML Johannesburg / VML Mexico City  / VML Sydney

THANKS FOR COKE-CREATING COCA-COLA COCA-COLA VML, New York / VML, Kansas City / VML, Sao Paulo UNITED STATES / BRAZIL BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo ESSENCEMEDIACOM Mexico City OGILVY PR London VML Johannesburg / VML Mexico City  / VML Sydney

THANKS FOR COKE-CREATING COCA-COLA COCA-COLA VML, New York / VML, Kansas City / VML, Sao Paulo UNITED STATES / BRAZIL BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo ESSENCEMEDIACOM Mexico City OGILVY PR London VML Johannesburg / VML Mexico City  / VML Sydney

MUSTARD X MUSTARD THE KITCHEN NORTH AMERICA X CASHMERE HEINZ MUSTARD THE KITCHEN, Chicago / CASHMERE AGENCY, Los Angeles / THE KITCHEN NORTH AMERICA, Toronto / KRAFT HEINZ COMPANY, Chicago / AFRICA CREATIVE DDB, Sao Paulo UNITED STATES / CANADA / BRAZIL MK FILMS Chicago GOODBIT STUDIOS Chicago CARAT New York KRAFT HEINZ COMPANY Chicago / ZENO GROUP Chicago AFRICA CREATIVE DDB Sao Paulo / THE KITCHEN London

A cobertura do Cannes Lions 2025 pelo Clubeonline tem o patrocínio de Boiler Hub, Grupo Dale!, Jamute, Love Pictures Company, Modernista Creative Producers, Not So Impossible, Tech & Soul e Unblock Coffee.

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