Cannes Lions 2025

Brasil tem 36 finalistas em Direct no Cannes Lions 2025, sendo 3 divididos com Estados Unidos e Canada e 1 com a Argentina. São eles:

• SUN RESERVE CORONA CORONA GREY, Sao Paulo BRAZIL CEARA FILMES Fortaleza / JAMUTE AUDIO Curitiba / RICARDO BARCELLOS Sao Paulo EDDIE HOUSE Sao Paulo AFRICA CREATIVE DDB Sao Paulo / BE180 Sao Paulo 3PM/WEBER SHANDWICK New York / INPRESS PORTER NOVELLI Sao Paulo AB INBEV Sao Paulo


• PRIZE ON THE BONE KFC KFC ICE-CREAM DM9, Sao Paulo BRAZIL DM9 Sao Paulo DM9 Sao Paulo


• SPEED COUPONS MERCADO LIVRE MERCADO LIVRE GUT, Sao Paulo BRAZIL GUT Sao Paulo CDN Sao Paulo MERCADO LIVRE Sao Paulo / ZETABE POWERED BY MEDIABRANDS Sao Paulo


• COUPON RAIN MERCADO LIVRE MERCADO LIVRE GUT, Sao Paulo BRAZIL GUT Sao Paulo CDN Sao Paulo / GUT Sao Paulo MERCADO LIVRE Sao Paulo / ZETABE POWERED BY MEDIABRANDS Sao Paulo


• TOUCHBOARDS DISCOUNT ITAÚ UNIBANCO BANK AFRICA CREATIVE DDB, Sao Paulo BRAZIL ANTFOOD Sao Paulo / ZAINE FILMES Sao Paulo AFRICA CREATIVE DDB Sao Paulo


• PRIZE ON THE BONE KFC KFC ICE-CREAM DM9, Sao Paulo BRAZIL DM9 Sao Paulo DM9 Sao Paulo


• BRANDED SHADOWS BRAHMA BRAHMA BEER GREY, Sao Paulo / GREY ARGENTINA, Buenos Aires BRAZIL / ARGENTINA HOUSTON PRODUCCIONES Asuncion BRICK Asuncion AB INBEV Asuncion (dividido com a Argentina)


• MUSTARD X MUSTARD THE KITCHEN NORTH AMERICA X CASHMERE HEINZ MUSTARD THE KITCHEN, Chicago / CASHMERE AGENCY, Los Angeles / THE KITCHEN NORTH AMERICA, Toronto / KRAFT HEINZ COMPANY, Chicago / AFRICA CREATIVE DDB, Sao Paulo UNITED STATES / CANADA / BRAZIL MK FILMS Chicago GOODBIT STUDIOS Chicago CARAT New York KRAFT HEINZ COMPANY Chicago / ZENO GROUP Chicago AFRICA CREATIVE DDB Sao Paulo / THE KITCHEN London (dividida com Estados Unidos e Canada)


• THE INTERRUPTED GOAL FIAT FIAT HYBRID LEO BRAZIL, Sao Paulo BRAZIL CANJA AUDIO CULTURE Curitiba / LEO BRAZIL Sao Paulo LEO BRAZIL Sao Paulo LEO BRAZIL Sao Paulo


• FOLLOWERS STORE NEW BALANCE NEW BALANCE LEPUB, Sao Paulo BRAZIL JAMUTE Sao Paulo / MAD SOUNDS PRODUCTIONS Sao Paulo / RISING Sao Paulo ONEFAN Sao Paulo / SAO PAULO FC Sao Paulo


• COUPON RAIN MERCADO LIVRE MERCADO LIVRE GUT, Sao Paulo BRAZIL GUT Sao Paulo CDN Sao Paulo / GUT Sao Paulo MERCADO LIVRE Sao Paulo / ZETABE POWERED BY MEDIABRANDS Sao Paulo


• PEDIGREE CARAMELO PEDIGREE PEDIGREE ALMAPBBDO, Sao Paulo BRAZIL BLACK MADRE Sao Paulo / RAW AUDIO Sao Paulo / SURREAL HOTEL ARTS Sao Paulo GAFANHOTTO POST Sao Paulo ESSENCEMEDIACOM Sao Paulo GIUSTI CREATIVE PR Sao Paulo / IMAGEM CORPORATIVA Sao Paulo AMPARA ANIMAL Sao Paulo / DNA PETS Rio de Janeiro / T&PM POWERED BY FBIZ Sao Paulo


• FOLLOWERS STORE NEW BALANCE NEW BALANCE LEPUB, Sao Paulo BRAZIL JAMUTE Sao Paulo / MAD SOUNDS PRODUCTIONS Sao Paulo / RISING Sao Paulo ONEFAN Sao Paulo / SAO PAULO FC Sao Paulo


• RESALE BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL SATELITE AUDIO Sao Paulo AFRICA CREATIVE DDB Sao Paulo


• CHEERING FOR THE RAIN GLOBOPLAY SENNA POR AYRTON ARTPLAN, Sao Paulo BRAZIL BLACK MADRE Sao Paulo / CREME COMPANY Sao Paulo / IPRODUCE Sao Paulo / PINGADO AUDIO Sao Paulo CONVERT Sao Paulo APPROACH COMUNICACAO Sao Paulo MOVIDA Sao Paulo


• THE AMAZON GREENVENTORY NATURA INSTITUTO NATTURA AFRICA CREATIVE DDB, Sao Paulo BRAZIL HALLEY SOUND Sao Paulo / ZAINE FILMES Sao Paulo


• MENOPAUSE MODE LG BRASIL LG AI DUAL INVERTER AIR CONDITIONER ALMAPBBDO, Sao Paulo BRAZIL 20DASH Sao Paulo / COMPANIA Sao Paulo / GANSO MUSIC Sao Paulo


• FOLLOWERS STORE NEW BALANCE NEW BALANCE LEPUB, Sao Paulo BRAZIL JAMUTE Sao Paulo / MAD SOUNDS PRODUCTIONS Sao Paulo / RISING Sao Paulo ONEFAN Sao Paulo / SAO PAULO FC Sao Paulo


• FANTASIAPP MERCADO PAGO MERCADO PAGO INSTITUCIONAL GUT, Sao Paulo BRAZIL GUT Sao Paulo CDN Sao Paulo / GUT Sao Paulo MERCADO PAGO Sao Paulo / ZETABE POWERED BY MEDIABRANDS Sao Paulo


• ONE SECOND ADS BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL LUCHA LIBRE AUDIO São Paulo AFRICA CREATIVE DDB Sao Paulo


• MUSTARD X MUSTARD THE KITCHEN NORTH AMERICA X CASHMERE HEINZ MUSTARD THE KITCHEN, Chicago / CASHMERE AGENCY, Los Angeles / THE KITCHEN NORTH AMERICA, Toronto / KRAFT HEINZ COMPANY, Chicago / AFRICA CREATIVE DDB, Sao Paulo UNITED STATES / CANADA / BRAZIL MK FILMS Chicago GOODBIT STUDIOS Chicago CARAT New York KRAFT HEINZ COMPANY Chicago / ZENO GROUP Chicago THE KITCHEN London (dividida com Estados Unidos e Canada)


• PLASTIC BLOOD OKA BIOTECH OKA BIOTECH DM9, Sao Paulo BRAZIL DM9 Sao Paulo


• PRIZE ON THE BONE KFC KFC ICE-CREAM DM9, Sao Paulo BRAZIL DM9 Sao Paulo


• FOLLOWERS STORE NEW BALANCE NEW BALANCE LEPUB, Sao Paulo BRAZIL JAMUTE Sao Paulo / MAD SOUNDS PRODUCTIONS Sao Paulo / RISING Sao Paulo ONEFAN Sao Paulo / SAO PAULO FC Sao Paulo


• MUSTARD X MUSTARD THE KITCHEN NORTH AMERICA X CASHMERE HEINZ MUSTARD THE KITCHEN, Chicago / CASHMERE AGENCY, Los Angeles / THE KITCHEN NORTH AMERICA, Toronto / KRAFT HEINZ COMPANY, Chicago / AFRICA CREATIVE DDB, Sao Paulo UNITED STATES / CANADA / BRAZIL MK FILMS Chicago GOODBIT STUDIOS Chicago CARAT New York KRAFT HEINZ COMPANY Chicago / ZENO GROUP Chicago AFRICA CREATIVE DDB Sao Paulo / THE KITCHEN London (dividida com Estados Unidos e Canada)


• PEDIGREE CARAMELO PEDIGREE PEDIGREE ALMAPBBDO, Sao Paulo BRAZIL BLACK MADRE Sao Paulo / RAW AUDIO Sao Paulo / SURREAL HOTEL ARTS Sao Paulo GAFANHOTTO POST Sao Paulo ESSENCEMEDIACOM Sao Paulo GIUSTI CREATIVE PR Sao Paulo / IMAGEM CORPORATIVA Sao Paulo AMPARA ANIMAL Sao Paulo / DNA PETS Rio de Janeiro / T&PM POWERED BY FBIZ Sao Paulo


• RETRO INFLUENCERS SKOL SKOL GUT, Sao Paulo BRAZIL GUT Sao Paulo AB INBEV Sao Paulo / BR MEDIA Sao Paulo / INPRESS PORTER NOVELLI Sao Paulo / NOIZE ENTRETENIMENTO Porto Alegre


• STREAMING BARS HEINEKEN HEINEKEN LEPUB, Sao Paulo BRAZIL DAHOUSE AUDIO Sao Paulo / MOONHEIST Sao Paulo DENTSU CREATIVE Sao Paulo LEMA+ Sao Paulo IFOOD Osasco


• RECIPE FOR GROWTH IFOOD IFOOD B2B DM9, Sao Paulo BRAZIL DM9 Sao Paulo


• POWERING CONNECTION TIM TELECOM INSTITUTIONAL BETC HAVAS, Sao Paulo BRAZIL GENCO FILM Sao Paulo / MR.PINK MUSIC Sao Paulo FSB COMUNICACOES Sao Paulo / GIUSTI CREATIVE PR Sao Paulo ESTRELA TOYS Sao Paulo / MUTALA COMUNICACAO Sao Paulo


• ONE SECOND ADS BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL LUCHA LIBRE AUDIO São Paulo AFRICA CREATIVE DDB Sao Paulo


• THE FAN REMOTE CLARO CLARO TV+ TALENT MARCEL, São Paulo BRAZIL 20DASH Sao Paulo / ADOLFO SCHAUER Sao Paulo / CORAZON FILMES Sao Paulo / JAMUTE Sao Paulo / NOTIS US Curitiba SPORT CLUB CORINTHIANS PAULISTA Sao Paulo


• PLASTIC BLOOD OKA BIOTECH OKA BIOTECH DM9, Sao Paulo BRAZIL DM9 Sao Paulo


• EFFICIENT WAY TO PAY CONSUL APPLIANCES CONSUL APPLIANCES DM9, Sao Paulo BRAZIL DM9 Sao Paulo


• RE-COMMERCE ATACAMA VTEX RE-COMMERCE ATACAMA ARTPLAN, Sao Paulo BRAZIL DIGITAL PRINTZ Sao Paulo / EITRI Rio de Janeiro / RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo APPROACH COMUNICACAO Sao Paulo DESIERTO VESTIDO Alto Hospicio / FASHION REVOLUTION Sao Paulo


• PEDIGREE CARAMELO PEDIGREE PEDIGREE ALMAPBBDO, Sao Paulo BRAZIL BLACK MADRE Sao Paulo / RAW AUDIO Sao Paulo / SURREAL HOTEL ARTS Sao Paulo GAFANHOTTO POST Sao Paulo ESSENCEMEDIACOM Sao Paulo GIUSTI CREATIVE PR Sao Paulo / IMAGEM CORPORATIVA Sao Paulo AMPARA ANIMAL Sao Paulo / DNA PETS Rio de Janeiro / T&PM POWERED BY FBIZ Sao Paulo

Do total de 2028 campanhas inscritas na categoria nesta edição do festival, o júri selecionou 215 finalistas nesta edição do Cannes Lions 2025. Dois brasileiros estão entre os jurados: Leticia Rodrigues, Creative Director da FCB, pelo Brasil, e Aricio Fortes, CCO da VML, pelos Emirados Árabes.

A cobertura do Cannes Lions 2025 pelo Clubeonline tem o patrocínio de Boiler Hub, Grupo Dale!, Jamute, Love Pictures Company, Modernista Creative Producers, Not So Impossible, Tech & Soul e Unblock Coffee.

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