Cannes Lions 2025

O Cannes Lions 2025 divulgou o shortlist de Brand Experience & Activation nesta terça-feira, 17 de junho, com 35 trabalhos brasileiros entre todos os 236 finalistas escolhidos pelo júri. Dos 35, 4 são divididos com os Estados Unidos e 3 com a Nova Zelândia e a Austrália.

Os shortlists brasileiros são:

• THANKS FOR COKE-CREATING COCA-COLA COCA-COLA VML, New York / VML, Kansas City / VML, Sao Paulo UNITED STATES / BRAZIL BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo ESSENCEMEDIACOM Mexico City OGILVY PR London VML Johannesburg / VML Mexico City / VML Sydney (dividido com os Estados Unidos)


• RETRO INFLUENCERS SKOL SKOL GUT, Sao Paulo BRAZIL GUT Sao Paulo AB INBEV Sao Paulo / BR MEDIA Sao Paulo / INPRESS PORTER NOVELLI Sao Paulo / NOIZE ENTRETENIMENTO Porto Alegre


• THE INTERRUPTED GOAL FIAT FIAT HYBRID LEO BRAZIL, Sao Paulo BRAZIL CANJA AUDIO CULTURE Curitiba / LEO BRAZIL Sao Paulo LEO BRAZIL Sao Paulo


• SLOW DOWN BILLBOARD ELETROMIDIA SLOW DOWN BILLBOARD ARTPLAN, Sao Paulo BRAZIL CREME COMPANY Sao Paulo / HALLEY SOUND Sao Paulo APPROACH COMUNICACAO Sao Paulo


• PLASTIC BLOOD OKA BIOTECH OKA BIOTECH DM9, Sao Paulo BRAZIL DM9 Sao Paulo


• SHADE TRACKER MICHELOB ULTRA MICHELOB ULTRA GUT, Sao Paulo BRAZIL GUT Sao Paulo 20DASH INC San Jose / 3PM/WEBER SHANDWICK New York / ABINBEV New York / DRAGON.FLY AUDIO Sao Paulo / GINGA PICTURES LLC Miami


• FANTASIAPP MERCADO PAGO MERCADO PAGO INSTITUCIONAL GUT, Sao Paulo BRAZIL GUT Sao Paulo CDN Sao Paulo / GUT Sao Paulo MERCADO PAGO Sao Paulo / ZETABE POWERED BY MEDIABRANDS Sao Paulo


• NETFLIX ONLINE GAME AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo NEW ZEALAND / AUSTRALIA / BRAZIL AKQA Auckland / AKQA Melbourne / AKQA Sao Paulo NETFLIX Los Angeles (dividido com a Nova Zelândia e a Austrália)


• BODY SWAP NETFLIX ONLINE GAME AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo NEW ZEALAND / AUSTRALIA / BRAZIL AKQA Auckland / AKQA Melbourne / AKQA Sao Paulo NETFLIX Los Angeles (dividido com a Nova Zelândia e a Austrália)


• MICHELOB ULTRA MICHELOB ULTRA GUT, Sao Paulo BRAZIL GUT Sao Paulo 20DASH INC San Jose / 3PM/WEBER SHANDWICK New York / ABINBEV New York / DRAGON.FLY AUDIO Sao Paulo / GINGA PICTURES LLC Miami


• MAKEUP PAYMENT MASTERCARD MASTERCARD MRM, Sao Paulo BRAZIL


• MENOPAUSE MODE LG BRASIL LG AI DUAL INVERTER AIR CONDITIONER ALMAPBBDO, Sao Paulo BRAZIL 20DASH Sao Paulo / COMPANIA Sao Paulo / GANSO MUSIC Sao Paulo


• THANKS FOR COKE-CREATING COCA-COLA COCA-COLA VML, New York / VML, Kansas City / VML, Sao Paulo UNITED STATES / BRAZIL BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo ESSENCEMEDIACOM Mexico City OGILVY PR London VML Johannesburg / VML Mexico City / VML Sydney (dividido com os Estados Unidos)


• FOLLOWERS STORE NEW BALANCE NEW BALANCE LEPUB, Sao Paulo BRAZIL JAMUTE Sao Paulo / MAD SOUNDS PRODUCTIONS Sao Paulo / RISING Sao Paulo ONEFAN Sao Paulo / SAO PAULO FC Sao Paulo


• FOLLOWERS STORE NEW BALANCE NEW BALANCE LEPUB, Sao Paulo BRAZIL JAMUTE Sao Paulo / MAD SOUNDS PRODUCTIONS Sao Paulo / RISING Sao Paulo ONEFAN Sao Paulo / SAO PAULO FC Sao Paulo


• COUPON RAIN MERCADO LIVRE MERCADO LIVRE GUT, Sao Paulo BRAZIL GUT Sao Paulo CDN Sao Paulo / GUT Sao Paulo MERCADO LIVRE Sao Paulo / ZETABE POWERED BY MEDIABRANDS Sao Paulo


• THANKS FOR COKE-CREATING COCA-COLA COCA-COLA VML, New York / VML, Kansas City / VML, Sao Paulo UNITED STATES / BRAZIL BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo ESSENCEMEDIACOM Mexico City OGILVY PR London VML Johannesburg / VML Mexico City / VML Sydney (dividido com os Estados Unidos)


• PLASTIC BLOOD OKA BIOTECH OKA BIOTECH DM9, Sao Paulo BRAZIL


• INFINITE SUNSET CORONA CORONA CERO GREY, Sao Paulo BRAZIL LOUD+ Sao Paulo / PEOPLE Sao Paulo AFRICA CREATIVE DDB Sao Paulo / BE180 Sao Paulo INPRESS PORTER NOVELLI Sao Paulo


• FISHERMEN STORYTELLERS CORONA BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL BLACK MADRE Sao Paulo / LOUD+ Sao Paulo / MONKEY Sao Paulo / RECONCAVO Sao Paulo DROGA5, PART OF ACCENTURE SONG Sao Paulo


• TOUCHBOARDS DISCOUNT ITAÚ UNIBANCO BANK AFRICA CREATIVE DDB, Sao Paulo BRAZIL ANTFOOD Sao Paulo / ZAINE FILMES Sao Paulo AFRICA CREATIVE DDB Sao Paulo


• ADS COVER RENTS BRAHMA BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL FILMART Rio de Janeiro / HALLEY SOUND Sao Paulo AFRICA CREATIVE DDB Sao Paulo HOUSI Sao Paulo


• THE INCONVENIENCE STORE VIBRA VIBRA PROS, Sao Paulo BRAZIL A-GANDAIA STUDIO Sao Paulo / CORDEL AUDIO Sao Paulo / MUNDO URSO Sao Paulo / SARCA Santo Andre INPRESS PORTER NOVELLI Rio De Janeiro / PROS Sao Paulo LIVE CENOGRAFIA Taboao da Serra / UGO ZAMPONI Rio de Janeiro / WADO GONCALVES & DIEGO OGNIBENI Sao Paulo


• PLASTIC BLOOD OKA BIOTECH OKA BIOTECH DM9, Sao Paulo BRAZIL DM9 Sao Paulo


• ADS COVER RENTS BRAHMA BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL FILMART Rio de Janeiro / HALLEY SOUND Sao Paulo AFRICA CREATIVE DDB Sao Paulo HOUSI Sao Paulo


• FISHERMEN STORYTELLERS CORONA BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL BLACK MADRE Sao Paulo / LOUD+ Sao Paulo / MONKEY Sao Paulo / RECONCAVO Sao Paulo DROGA5, PART OF ACCENTURE SONG Sao Paulo


• BODY SWAP NETFLIX ONLINE GAME AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo NEW ZEALAND / AUSTRALIA / BRAZIL AKQA Auckland / AKQA Melbourne / AKQA Sao Paulo NETFLIX Los Angeles (dividido com Nova Zelândia e Austrália)


• PRIZE ON THE BONE KFC KFC ICE-CREAM DM9, Sao Paulo BRAZIL DM9 Sao Paulo


• HEINEQUEEN HEINEKEN HEINEKEN LEPUB, Sao Paulo / ATENAS.AG, Sao Paulo BRAZIL DAHOUSE AUDIO Sao Paulo RED STAR Sao Paulo LEMA+ Sao Paulo


• RETRO INFLUENCERS SKOL SKOL GUT, Sao Paulo BRAZIL GUT Sao Paulo AB INBEV Sao Paulo / BR MEDIA Sao Paulo / INPRESS PORTER NOVELLI Sao Paulo / NOIZE ENTRETENIMENTO Porto Alegre


• REFRESH ROULETTE SKOL SKOL GUT, Sao Paulo BRAZIL GUT Sao Paulo AB INBEV Sao Paulo / INPRESS PORTER NOVELLI Sao Paulo


• PRIZE ON THE BONE KFC KFC ICE-CREAM DM9, Sao Paulo BRAZIL DM9 Sao Paulo


• THANKS FOR COKE-CREATING COCA-COLA COCA-COLA VML, New York / VML, Kansas City / VML, Sao Paulo UNITED STATES / BRAZIL BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo ESSENCEMEDIACOM Mexico City OGILVY PR London VML Johannesburg / VML Mexico City / VML Sydney (dividido com os Estados Unidos)


• RUN, ESPN ANCHORS! ESPN SPORTSCENTER THE WALT DISNEY COMPANY BRASIL, São Paulo / ESPN BRASIL, Sumare BRAZIL ESPN BRASIL Sumare / TELEIMAGE Sao Paulo / THE WALT DISNEY COMPANY BRASIL São Paulo ESPN BRASIL Sumare / TELEIMAGE Sao Paulo / THE WALT DISNEY COMPANY BRASIL São Paulo ESPN BRASIL Sumare / THE WALT DISNEY COMPANY BRASIL São Paulo THE WALT DISNEY COMPANY BRASIL São Paulo


• BUILDING FUTURES MRV MRV CONSTRUCTION DM9, Sao Paulo BRAZIL DM9 Sao Paulo