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Cantroller

Miller Lite transforma lata de cerveja em controle para game

11.06.19

A Miller Lite desenvolveu uma solução para quem gosta de beber uma cervejinha enquanto joga. Trata-se do Cantroller, um controle para games, que também é uma lata da bebida.

Para lançar a edição limitada da novidade, a Miller Lite firmou parceria com o comediante e fã de jogos Eric Andre, que protagoniza o comercial que apresenta o Cantroller (assista abaixo).

A lata estará disponível exclusivamente em um evento, que acontecerá nesta quarta-feira (12), em Los Angeles (EUA), durante uma conferência de jogos. Os participantes poderão jogar contra Eric, com a chance de ganhar um Miller Lite Cantroller. A competição será transmitida ao vivo no canal Twitch da Miller Lite, às 23h do dia 12.

A criação é da DDB Chicago. Na ficha técnica está o brasileiro Guiga Cunha (diretor de arte sênior e associate creative director).

Ficha Técnica:

ADVERTISER: MillerCoors

CHIEF MARKETING OFFICER: Michelle St. Jacques

ASSOCIATE MARKETING MANAGER: Caroline Flood

DIRECTOR OF MARKETING: Lisa Rudman

SENIOR BRAND MANAGER: Justine Stauffer

VP: Anup Shah

PUBLIC RELATIONS MANAGER: Colleen Weber

CREATIVE AGENCY
CREATIVE AGENCY: DDB Chicago (Experiential: Jack Morton Worldwide)

COPYWRITER: Nick Stoner, Joey Johnson

ART DIRECTOR: Nick Howard, Guiga Cunha

CHIEF CREATIVE OFFICER: Ari Weiss (North America), John Maxham (Chicago)

GROUP CREATIVE DIRECTOR: Myra Nussbaum

ACCOUNT EXECUTIVE: Lauren Remar

CHIEF PRODUCTION OFFICER: Diane Jackson

PRODUCTION BUSINESS MANAGER: Scott Terry

BUSINESS TALENT MANAGER: Shirley McMahon

ASSOCIATE CREATIVE DIRECTOR: Nick Howard, Nick Stoner, Guiga Cunha

SVP, GROUP ACCOUNT DIRECTOR: Kiska Howell

PROJECT MANAGER: Leah Ziegler

ACCOUNT SUPERVISOR: Katelyn Ledford

SENIOR PRODUCER: Jason Georgen

EXECUTIVE PRODUCER: Keith Jamerson

DIGITAL AGENCY
DIGITAL AGENCY: Unit9

TECH LEAD: Andy Sheen

TECH: Mike Schrofel

HEAD OF PRODUCTION: Mindy Lubert

PRODUCT DESIGNER: Yu-Chang Chou

PRODUCER: Martina Sogni, Winona Bedford

EXECUTIVE PRODUCER: Luca De Laurentiis

CREATIVE DIRECTOR: Yifei Chai

MEDIA AGENCY
MEDIA AGENCY: Connect

PRODUCTION COMPANY
PRODUCTION COMPANY: Bullitt

EXECUTIVE PRODUCER: Todd Makurath, Luke Ricci

DIRECTOR: Anthony Leonardi

DOP: Jenni Sprunger

PRODUCER: Nathaniel Greene

OFFLINE
EDIT COMPANY: Whitehouse

EDITOR: Matthew Wood

EDIT ASSISTANT: Luke Sloma

PRODUCER: Lauren Connolly

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: Framestore

CREATIVE DIRECTOR: Anthony Gibbs, Alex Thomas

CG SUPERVISOR: Jessica Groom

SENIOR PRODUCER: Rachel Mariscal Creasey

MUSIC
MUSIC COMPANY: The Elements Music

COMPOSER: Dan Bewick

CREATIVE DIRECTOR: Andy Carroll

EXECUTIVE PRODUCER: Ian Dalsemer

SOUND
SOUND COMPANY: Studio 225

PRODUCER: Cameron Aper

STUDIO DIRECTOR: Kendall Fash

SOUND DESIGN & MIX: Nick Papaleo

OTHER
PR: ICF Next

Cantroller

Miller Lite transforma lata de cerveja em controle para game

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