Cheat on your RPG

O ator Elijah Wood protagoniza campanha para TV criada Wieden+Kennedy de Londres para promover o jogo de RPG mobile AFK Arena, da Lilith Games.

O primeiro filme (assista abaixo) mostra Wood flagrado "traindo" um orc gigante, chamado Uzgahk, ao jogar um novo game de RPG. O segundo (abaixo) traz o protagonista pronunciando o nome da personagem "Belinda" na frente de seu amigo fictício.

"A ideia de 'trair' seu RPG antigo e carente com algo mais novo e, 'casual', parecia uma história muito divertida de contar. Quer dizer , quem não quer ver um orc desajeitado ter seu coração partido por Elijah Wood em favor de um novo jogo para celular?", comentam Hollie Walker e Cal Al-Jorani, diretores de criação da W+K de Londres.

Ficha Técnica:

Brand: AFK Arena
Agency: Wieden & Kennedy London
Creative directors: Hollie WalkerCal Al-Jorani
Creatives: Hannah FortuneChelsea Thorley
Executive creative directors: Iain TaitTony Davidson
Group account director: Matt Owen
Account director: Marlon Ge
Account manager: Laura Simmons
Chief strategy officer: Ben Armistead
Planner: Rory Foster
Comms planning director: Anjali Patel
TV producer: James Laughton
Design director: Ryan Texiera
Lead designer: Adam Hunt
Business affairs: Helena Tomas
Production company: Blink
Director: Nick Ball
Executive producer: Ewen Brown
Managing director: Paul Weston
Production company producer: Ewen Brown
Production manager: Sebastian Jowers
DoP: Steve Annis
Production designer: Olly Williams
Wardrobe designer: Mr Gammon
Facility company: Radioaktive Film
Editorial company:Stitch
Editor: Leo King
VFX company: Untold Studios
VFX exec producer: Tomek Zietkiewicz
VFX producer:Nell Lloyd-Malcolm
VFX supervisor: Tom Raynor
VFX creative director: David Fleet
VFX compositing supervisor: Alex Kulikov
VFX shoot supervisor: Jonathan Wood
VFX animation supervisor: Tim Van Hussen
VFX rigging supervisor: Brad Noble
VFX assets supervisor: Ash Tilley
VFX leads: Chloe DaweMichael DiproseSimon Legrand
VFX artists: Alex Blomely Alex Doyle Annie Rowland Ardahan Sernaz Cindy Libbrecht Clement Granjon Doruk Saglam Ed Sherwood Florian Rigollet Greta Kossowska Gustavo Riberio Harry McCusker-Bland Jack Harris James Berkley Joffrey Zeitouni Jonny Eveson Leonie Clement Luke Massingberd Manon Cauzid Mathieu Antoine Omar Akkari Philippe Moine Platon Filimonov Rebecca Clay Sebastian Mayer Shariq Altaf Yaz Raji
Colourist: Julien Alary
Sound company: 750mph
Sound designer: Sam Ashwell
Sound producer: Mary-Ann D’Cruz
Music company: Twenty Below
Music supervisor/ producer: Emily Pritchard