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Cheers to all

Heineken aborda estereótipos associados a bebidas, em campanha global

22.01.20

Heineken procura fazer uma reflexão sobre esterótipos de gênero e bebidas alcoólicas em sua nova campanha global, "Cheers to All", criada pela Publicis Itália.

O comercial para TV e mídia digital (assista abaixo) mostra pessoas em momentos de consumo em bares e restaurantes, recebendo dos garçons bebidas que não pediram, como resultado dos rótulos que estão associados aos gêneros.

Recentemente, a Heineken lançou o comercial "Daniel Craig vs James Bond", leia e assista aqui.

Ficha Técnica:

HEINEKEN
Director Global Heineken® Brand: Gianluca Di Tondo
Heineken® Brand Development & Communication Director: Maud Meijboom -- van Wel
Global Heineken® Communication Manager: Jessica Setiawan

PUBLICIS ITALY
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Global Executive Creative Director: Luca Cinquepalmi
Global Executive Creative Director: Marco Venturelli
Associate Creative Director: Francesco Basile
Creative Director: Michele Picci
Copywriter: Claudia Illan
Art Director: Hugo Wahledow
Junior Art Director: Marina Perta
Junior Copywriter: Pam Bianda
Head of Strategy: Bela Ziemann
International Strategic Planner: James Moore
Senior Strategist: Stuart Williams
Data Strategist: Ilko Petkov
Head TV Production: Mariella Maiorano
TV Producer: Arianna Natale
Digital Video Producer: Sanam Bartoletti
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
International Client Service Director: Patricia Synephias
Digital Account Director: Alexandra Stoica
Digital Account Director: Marion Quesada
Digital Account Supervisor: Côme de Courcelles
Account Executive: Lischa Steiper

PRODUCTION
Production Company: Iconoclast Paris
Director: MEGAFORCE
DOP: Matias Boucard
Executive Producer: Charlotte Marmion
Line Producer: Lucile Baruchel
Production Designer: Arno Roth
Costume Designer: Elise Bouquet and Reem Kuzayli
Post Producer: John Meunier
Editors: Sophie Fourdrinoy
Post Production Company: MPC
Executive Producer: Dafydd Upsdell
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)

DIGITAL PRODUCTION
Digital Production Company: Iconoclast Studio Paris
Director: Jason Yan Francis
DOP: Mélodie Preel
Executive Producer: Manon Leurent
Line Producer: Rémi Farkas
Post producer: John Meunier
Editor: Philippe Roch
Post Production Company: MPC
Executive producer: Dafydd Upsdell
Post Production producer: Christopher Preston Barnes
VFX supervisor: Fraser Cleland
Colourist: Peter Oppersdorf

Cheers to all

Heineken aborda estereótipos associados a bebidas, em campanha global

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