Christmas Grinched

O McDonald's do Reino Unido apresenta a campanha "McDonald's Christmas Grinched", criada pela Leo UK, e que traz o personagem Grinch como um travesso sabotador do Natal da rede de fast food.

Ele aparece atrapalhando os planos festivos da marca com o lançamento do "The Grinch Meal". A comunicação teve início com teasers, como uma estrutura especial que revelava o "plano mestre" do personagem, com um outdoor simulando um mural de recados com alfinetes verdes, ilustrações de meias e dos itens especiais do cardápio, e um grande símbolo verde do McDonald's no centro.

Agora, o esforço entra em fase de lançamento, com peças para rádio, redes sociais, anúncios para mídia impressa e exterior, incluindo uma instalação especial na Great Eastern Street, em Londres, mostrando o Grinch tricotando suas meias em tamanho real.

Na TV, o McDonald’s do Reino Unido está exibindo uma versão adaptada de seu curta de Natal de 2024, que foi ao ar no Canadá, criado pela Wieden+Kennedy. O comercial (assista abaixo) começa no covil do Grinch no Monte Crumpit, de onde ele observa famílias se divertindo no McDonald’s, o que o leva a planejar uma maneira de arruinar suas refeições de Natal.

Ficha Técnica:

Campaign Title: "McDonald's Christmas Grinched"

Client: McDonald's

Advertising Agency: Leo UK

CCO: Mark Elwood
Executive Creative Director: Andrew Long

Creative Directors: James Hodson, Jason Keet
Creatives: Jas Nandoo, Geo Fischer
Executive Design Director: David Allen
Senior Designer: Natalie Shortt

Studio Director: Ricky Pettiford

Motion Designer: Milan Mezei

Head of Strategy: Joe Beveridge
Planning Director: Joe Crust
Senior Comms Planner: Imo Gowen
Senior Project Manager: Adrienne Broadhead

Junior Project Manager: Florence Olowookere
Managing Partner: Layla Potter
Business Director: Jay Perry
Senior Account Director: Charlotte Crawley
Senior Account Manager: Natasha Meisel
Account Manager: Catia Fernandes Poon
Account Executive: Zoe Buchalter

Account Executive: Gabriella Joseph

Head of McDonald’s Production: Anna Cartwright

Senior Producer: Georgia Morris

Broadcast Affairs Coordinator: Michelle Ward

Radio Producer: Adam Furman

Leo UK - Organic Social Team

Content Creative: Rhianna Puddifant
Creative Director: Ben Hooper
Content Producer: Ariana Balsaras
Social Media & Community Manager: Shanice Baker

Junior Content Designer: Hannah Lacey

Client: McDonald’s

Chief Marketing Officer: Ben Fox

Marketing Director: Matthew Reischauer

Head of Marketing: Chloe Bissell

Head of Marketing: Hannah Pain

Marketing Manager: Alexandra Martin

Brand Manager: Emma Pellegrinelli

Campaign Assistant: Abi Campbell

Marketing Manager: Jo Conlon

Marketing Manager: Alice Pavey

Marketing Manager: Alexandra Martin

Brand Manager: Annabel Ranken

Campaign Assistant: Amelia Haywood

Senior Brand Manager: Georgia Pell-Johnson

Marketing Executive: Kai McHugh

Campaign Assistant: Callum Wheeldon

Digital & Social Team:

Marketing Manager: Steph Pullen

Brand Manager: Elspeth Allen

Marketing Executive: Jai Dasgupta

Campaign Assistant: Imogen Trower

Social Media Marketing Manager: Ana Saffer

McDonald’s ROI:

Senior Brand Manager: Joanna Maycock

Marketing Manager: Steph Pullen

Brand Manager: Elspeth Allen

Marketing Executive: Jai Dasgupta

Campaign Assistant: Imogen Trower

Social Media Marketing Manager: Ana Saffer

PRODUCTION

AV Production Company & Director (original asset): Jesse James McElroy @ Alfredo Films

Social & Digital Promo Production Company: Ryan Smith @ Counsel

McDelivery Production Company & Director: Ninian Doff @ Creators Inc

Social Editor: Sara Faulkner & Charlie Von Rotberg @ Stitch

McDelivery Editor: Leo King @ Stitch

Food Production Company: Darling Films

Food Director: Scott Grummett

Food Producer: Kelly Doyle

Food Offline Edit: Adam Rudd @ Whitehouse Post

Sound Design: James Benn & Rachel Scott

Post Production: Black Kite

Post EP: Hannah Ruddleston

Post Producer: Dale Amanda Heron

Colourist: George Kyriacou

VFX: Jack Stone, Matt Hutchins, James Marshall, Mark Stannard, James Belch

VFX Shoot Supervision: David Mellor, Mark Stannard

Media: OMD

Business Director: Emma Gilmore

Media Business Director: Erin Kelley

Strategy Director: Josh Deane

Associate Director: Holly Rosier

Account Manager: Eddie Fisher

Account Manager: Reilly Sadowski-Synnott

PR & Talent Agency: RED

Account Lead: Lucy Hird

Account Director: Julianne Power

Account Director: Louise Keenan

Consumer PR Consultant: Charlie Madsen-Pilcher

Senior PR Consultant: Scarlette Matthews

Linney

In Restaurant Creative Agency: Linney

Account Lead: Juliet Leah

Account Manager: Nicola Faulkner

Creative Account Director: Stephanie Powney

Creative Account Manager: Kara Minnis

TMS

Business Director: Stephanie Storey

Senior Account Manager: Kristen Lane

Account Manager: Alex Hitchen

TMW

Business Director: Claire Wilson

Account Director: Amun Grewal

Senior Planner: Alfie Webster

Senior Account Manager: Elliott Olden

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