Com Ellen Brennan

Para ilustrar a rapidez com que os clientes podem pré-encomendar e pegar seu café da manhã com a ajuda de um novo aplicativo, a rede Dunkin' Donuts pediu ajuda à base jumper Ellen Brennan, que salta de wingsuit e "voa" para pegar um saquinho de rosquinhas da marca.

Um vídeo 360º (assista aqui) filmado por um dos operadores de câmara oferece um olhar privilegiado sobre a paisagem, o Aiguille de Varan, em Chamonix (França).

A campanha, criada pela DigitasLBi, também conta com comercial de 60" (assista abaixo) e making of (aqui).

Ficha Técnica:

Client: Dunkin' Donuts
Chief Digital Officer: Scott Hudler
VP, Digital Marketing & Innovation Marketing: Sherrill Kaplan
Senior Director, Advertising & Customer Exp.: Linda SanGiacomo
Senior Manager, Advertising: Christopher Beijar
Advertising Manager: Courtney Clayton
Director of Digital & Innovation Marketing: Paul Murray
Interactive Marketing Manager: Eileen Cawley
Agency: DigitasLBi, Boston
Creative:
Chief Creative Officer: Ronald Ng
Executive Creative Director: Doug Schiff
SVP Creative: Jamie Ferreira
Group Creative Director/Art Director: Mark Chamberlain
Group Creative Director/Copywriter: Marc Gottesman
Associate Creative Director: Mike Egan
Art Director: Brian Noyes
Copywriter: Jason Kaplan
Designer: Jimmy Alleman
VP, Exec. Producer: Ben Raynes

Account:
SVP, Account Director: Julie Blanche
Account Manager: Shayna Lederman
Social:
Lindsay Sutton, Caitlin Hurley

Business Affairs
Executive Director, Business Affairs & Talent: Dan Simonetti
Associate Dir, Business Affairs: Sarra Angelou
Integrated Production:
Kendra Schindler, Andre Ferla, Shayna Lederman

Production Company:
Seven Twenty

Directors:
Guido Perrini
Mark Chamberlain
Cinematographers:
Adrien Nisan
Lauri Aapro
Toby Bradley
Post Production:
DigitasLBi, Boston
VP, Editor: Toar Winter
Editor/Motion Graphics: Annie Lefley

Accomplice, Boston
Editor: Kevin Moore

Mr. Bronx, New York
Soundtrack Boston
Athletes:
Ellen Brennan
Laurent Frat