Curtain twitchers

A marca de automóveis Škoda pretende combater os estereótipos que cercam os carros elétricos, em uma campanha para o mercado britânico que mostra vizinhos avaliando uma nova família que se muda para a rua com um veículo elétrico.

O comercial "Curtain twitchers" (assista abaixo), para TV e cinema, mostra um automóvel elétrico Škoda circulando por uma rua enquanto os vizinhos param para observar e comentar como os donos devem ser, com comentários como "gostam de couve", "usam criptomoedas" ou "são abraçadores de árvores".

O impulso tem criação da Leo Burnett do Reino Unido, tem como alvo motoristas hesitantes em migrar para veículos elétricos e incluirá um conjunto de filmes e animações com foco em redes sociais.

Ficha Técnica:

Campaign title
"Curtain twitchers"
Client
Škoda UK
Marketing director
Kirsten Stagg
Brand and performance marketing manager
Pete Mcleod
Brand marketing manager
Rhidian Taylor
Advertising agency
Leo Burnett
Chief creative officer
Mark Elwood
Executive creative directors
James MillersAndrew Long
Creative director
Graham Lakeland
Creative director
Beth Manning
Senior creatives
Chaz MathersLucy Jones
Design director
Paul Reddington
Designer
Ben Gilpin
Project director
Fahed Eichikhe
Planner
Henry Gray
Managing partner
Liam Hopkins
Account director
Rachel Jeffery
Account executive
Charley Fryers
Agency producers
Georgina Pearson
Production assistant
Sara Gill
Production company
Biscuit Filmworks
Director
Damien Shatford
Producer
Tom Birmingham
Production manager
Davina Abrahams
Production assistant
Dalia Saeed
Executive producer
Katie Keith
Head of production
Emily Atterton
Founding partner
Shawn Lacy
Managing director
Rupert Reynolds-Maclean
Director of photography
Franz Lustig
Production designer
Nicki Gardiner
Casting director
Nicci Topping
Stylist
Gracie Snell
Hair and make-up
Louise Meadows
Editing company
Stitch
Editor
Pete Scibberas @ Stitch Editors
Editor executive producer
Maggie Mcdermott
Assistant editor
Laura Zvaríková
Post-production company
Black Kite
Post production executive producer
Hazel Gibson
Colourist
Rich Fearon
Visual effects supervisor
Guillaume Weiss
Visual effects lead
Jonathan Box
Audio post-production company
Factory Studios
Sound engineer
Jon Clarke
Audio producer
Becs Boswell
Music supervision
Wake The Town
Music supervisor
Ronnie Olubayo
Social and still Content
Social account director
Tobi Dahlhaus
Agency producers
Amber Fahrner
Stills producer
Sara Gill
Photographer
Scott Cross
Production company
Prodigious
Director
Yiani Andrikidas
Editor
Yiani Andrikidas
Director of photography
Chaimaa Ormazabal
Off site producer
Emily Slupecka
Post-production company
Prodigious
Colourist
Harbour
Audio post-production company
Factory StudiosProdigious
Sound engineer
Jon Clarke, Factory Studios
Audio producer
Becs Boswell
Designer
Khalil Dase

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Clube de Criação 50 Anos