D&AD Awards 2023

A organização do D&AD Awards revela os trabalhos selecionados para os shortlists da edição de 2023 do festival, em todas as mais de 40 categorias.

Os vencedores de Lápis serão conhecidos em duas cerimônias de premiação, que acontecerão no BFI Southbank, em Londres, nos próximos dias 24 e 25.

Um total de 342 jurados avaliou as 12.243 campanhas inscritas, o que corresponde a quase 30 mil trabalhos individuais.

Os países com melhor classificação por número de inscrições pré-selecionadas são EUA com 233 trabalhos nos shortlists; seguido por Reino Unido, com 186. Em terceiro lugar está a França, com 67, depois a Austrália, com 38, e Canadá, também com 38.

Espie abaixo os trabalhos brasileiros nos shortlists:

Spooky Ingredients Animation 2D Digital Shortlist Brazil SOKO / Jun Ioneda Kraft Heinz SOKO

The Future is Black Branding Campaign Branding Shortlist Brazil FCB Brasil Raça Magazine FCB Brasil FCB Brasil FCB Studio

Cash Back For Your Jersey's Back Commerce Promotion Shortlist Brazil FCB Brasil Flash Benefícios FCB Brasil FCB Brasil FCB Studio

The Anti Harassment Glasses Creative Transformation Culture Shortlist Brazil AlmapBBDO Diageo Sao Paulo AlmapBBDO AlmapBBDO Zepp Filmes

Amazon Alive - The real time deforestation counter Digital Use of Data Shortlist Brazil Africa São Paulo Natura Africa São Paulo Pródigo Filmes

Black Characters Digital Design Use of Data Shortlist Brazil FCB Brasil Raça Magazine FCB Brasil FCB Brasil FCB Studio

Burger Glitch Direct Acquisition & Retention Shortlist Brazil DAVID São Paulo Burger King Brazil DAVID São Paulo Vetor Zero

Burger Glitch Direct Integrated Shortlist Brazil DAVID São Paulo Burger King Brazil DAVID São Paulo Vetor Zero

Buscapé. Back To The City Of God. Direction Long Form Shortlist Brazil VMLY&R Brazil Telefónica Vivo VMLY&R Brazil O2 Films

Buscapé. Back To The City Of God. Entertainment Use of Talent & Influencers Shortlist Brazil VMLY&R Brazil Telefónica Vivo VMLY&R Brazil O2 Films

Petra Milk Experiential B2C Activations Shortlist Brazil BETC Havas Grupo Petropolis BETC Havas Merci Studios

Burger Glitch Experiential Retail Activations Shortlist Brazil DAVID São Paulo Burger King Brazil DAVID São Paulo Vetor Zero

Unbreakable Courts Media Collaboration Shortlist Brazil Africa São Paulo Ambev Africa São Paulo Sicarios

Petra Milk Media Events & Stunts Shortlist Brazil BETC Havas Grupo Petropolis BETC Havas Merci Studios

Burger Glitch Media Integrated Shortlist Brazil DAVID São Paulo Burger King Brazil DAVID São Paulo Vetor Zero

Petra Milk Media Integrated Shortlist Brazil BETC Havas Grupo Petropolis BETC Havas Merci Studios

Mercado Livre - Files of Freedom Media Social Shortlist Brazil GUT Mercado Livre GUT Dogs Can Fly

Mercado Livre - Files of Freedom Media Use of Talent & Influencers Shortlist Brazil GUT Mercado Livre GUT Dogs Can Fly

Petra Milk PR Product Launch Shortlist Brazil BETC Havas Grupo Petropolis BETC Havas Merci Studios

Mercado Livre - The Best-seller Constitution Press & Outdoor Tactical Press Adverts Shortlist Brazil GUT Mercado Livre GUT

Unbreakable Courts Spatial Design Public Spaces Shortlist Brazil Africa São Paulo Ambev Africa São Paulo Sicarios

Frango Assado – Funky Chicken Typography Logos Shortlist Brazil Design Bridge and Partners International Meal Company Design Bridge and Partners

Nike 50th - Serena vs Serena Digital Use of Data Shortlist Brazil, Australia, United States AKQA Sao Paulo / AKQA Portland / AKQA Melbourne Nike AKQA Sao Paulo / AKQA Melbourne / AKQA Portland AKQA Sao Paulo

Pride Nation Digital User Participation Shortlist Brazil, Portugal BETC Havas Corner Magazine BETC Havas BETC Havas Akt Lisbon

Pride Nation Experiential Community Activations Shortlist Brazil, Portugal BETC Havas Corner Magazine BETC Havas BETC Havas Akt Lisbon

The Real Airdrop Experiential Use of AR Shortlist Brazil, Singapore AKQA Sao Paulo Garena AKQA Sao Paulo AKQA Sao Paulo Vetor Zero/Lobo

The Real Airdrop Gaming & Virtual Worlds Use of AR Shortlist Brazil, Singapore AKQA Sao Paulo Garena AKQA Sao Paulo AKQA Sao Paulo Vetor Zero/Lobo

The Real Airdrop Media Mobile Shortlist Brazil, Singapore AKQA Sao Paulo Garena AKQA Sao Paulo AKQA Sao Paulo Vetor Zero/Lobo

Spoon-Friez Direct Products & Services Shortlist Brazil, United Kingdom Africa São Paulo Kraft Heinz UK Africa São Paulo Hogarth

Spoon-Friez Experiential B2C Activations Shortlist Brazil, United Kingdom Africa São Paulo Kraft Heinz UK Africa São Paulo Hogarth

Vogue Brasil Typeface Type Design & Lettering Typeface Family Shortlist Brazil, United Kingdom Studio Drama / Tom Baber / James Griffin Vogue Brasil Studio Drama

Baby Dove | Under Pressure Direction Short Form Shortlist Brazil, United States MYMAMA ENTERTAINMENT PRODUÇÃO Unilever Dark Kitchen Creatives MYMAMA ENTERTAINMENT PRODUÇÃO

The Coca-Cola Company - We Are Mello Media Collaboration Shortlist Brazil, United States GUT The Coca-Cola Company GUT m ss ng p eces

Nike 50th - Serena vs Serena Digital Design Data Visualisation Shortlist Brazil, United States, Australia AKQA Sao Paulo / AKQA Melbourne / AKQA Portland AKQA Sao Paulo / AKQA Portland / AKQA Melbourne AKQA Sao Paulo

The Bridge Animation 2D Digital Shortlist Canada, United States, Brazil Klick Health Paws NY Klick Health LightFarm Studios

The Bridge Animation Characters & Creatures Shortlist Canada, United States, Brazil Klick Health Paws NY Klick Health Klick Health LightFarm Studios

The Bridge Film Health & Wellbeing Shortlist Canada, United States, Brazil Klick Health Paws NY Klick Health LightFarm Studios

The Bridge Illustration Animated Shortlist Canada, United States, Brazil Klick Health Paws NY Klick Health LightFarm Studios

The Truth Wins PR Digital & Social Shortlist Germany, Brazil DDB Germany Reporters Without Borders (RSF) DDB Germany Hyperinteractive (Digital Innovation Studio) DaHouse Audio

The Truth Wins PR Reactive Response Shortlist Germany, Brazil DDB Germany Reporters Without Borders (RSF) DDB Germany Hyperinteractive (Digital Innovation Studio) DaHouse Audio

Sun Warnings Direct Press & Outdoor Shortlist Singapore, Brazil Ogilvy Singapore Unilever Asia Ogilvy Singapore Studio Boreal

Gun Survivor Reviews Digital Use of Micro-Talent & Influencers Shortlist United States, Brazil Energy BBDO Guns Down America Energy BBDO CANJA Audio Culture

Ticking Lyme Bomb Detector Future Impact Initiative Shortlist United States, Brazil Eversana Intouch Global Lyme Alliance Eversana Intouch VideoCubo.TV

Levi's - The Greatest Story Ever Worn Integrated Large Enterprise Shortlist United States, Brazil Droga5 New York Levi Strauss Droga5 New York / Droga5 São Paulo Droga5 New York Epoch

Levi's - The Greatest Story Ever Worn Writing for Advertising Integrated Shortlist United States, Brazil Droga5 New York Levi Strauss Droga5 New York / Droga5 São Paulo Droga5 New York Epoch

Além disso, o trabalho "NRA Children's Museum", criado pela Ogilvy para a entidade Change the Ref, que traz na ficha técnica o brasileiro JC Feyer, que codirigiu o trabalho com Bryan Buckley (em uma coprodução da Hungry Man EUA e Brasil), aparece nos shortlists de Spatial Design, Direct Digital, Direct Events e Direction/Documentary Film.

O filme "The Glitch", criado pela BBDO Düsseldorf para o Alzheimer Forschung Initiative (aqui), está nos shortlists de edição e sound design. Na ficha técnica do trabalho estão os brasileiros Pedro Giomi (diretor), Rami D’Aguiar (edição), Rod Henriques (direção executiva de criação), Pedro Américo (direção de criação), além dos criativos Marcos Alves, Marco Serra e Daniel Tolentino. A trilha é da também brasileira Satélite Audio.

Todos os 1261 trabalhos selecionados nos shortlists podem ser conferidos, aqui.