Eu quero ser reciclado

A Pereira&O’Dell assina para Ad Council e Keep America Beautiful a campanha "Eu quero ser reciclado", com o objetivo de motivar os norte-americanos a reciclar seu lixo, diariamente.

A comunicação, criada pela dupla brasileira Eduardo Marques e Rafael Rizuto, procura dar voz aos objetos, que mostram o que querem ser no futuro.

A campanha é composta por filmes (assista a um deles abaixo), spots para rádio, além de peças para outdoor e online.

Ficha Técnica:

Client: The Ad Council

Vice President, Campaign Director: Rowena Patrick

Campaign Director: Amanda Bagwill

Assistant Campaign Manager: Dana Vielmetti



Client: Keep America Beautiful

Senior Vice President: Lynn Markley



Agency: Pereira & O'Dell

Chief Creative Officer: PJ Pereira

Executive Creative Director: Jaime Robinson

Associate Creative Director, Copywriter: Eduardo Marques

Associate Creative Director, Art Director: Rafael Rizuto

Copywriter: Ross Cavin, Earl Lee

Art Director: Chris Adams, Arnau Bosch

Project Manager: Katie Shesgreen

Account Director: Ashley Brown

Account Executive: Jennifer Wantuch

Vice President, Director of Strategy: Nick Chapman

Strategy Director: Justin Cox

Strategist: Alina Shabashevich

Executive Producer: Jeff Ferro

Broadcast Producer: Judy Kreiter, Elisa Moore

Print Producer: James Sablan

Senior Interactive Producer: Erin Davis

Business Affairs Director: Xandra Ess



PRODUCTION CO: MJZ

Director: Victor Garcia

President: David Zander

Executive Producer: Kate Leahy

Producer: Greg Ferguson



EDITORIAL CO: Arcade Edit

Editor: Greg Scruton

Assistant Editor: Laura Sanford and Hilary Ruggiano

Managing Partner/EP: Damian Stevens

Executive Producer: Nicole Visram

Producer: Denice Hutton



VFX: MPC

VFX: Claudia Guevara

Lead Nuke Artist: Alex Harding

Lead Smoke Artist: Marcus Wood

Compositor: Jonathan McKee

CG Lead Artist: Liam Griffin

Color: MPC

Colorist: Adrian Seery

Sound: POP Sound

Mixers: Zac Fisher and Stephen Dickson

Music: Stimmung