Feel True Power

O Xbox One X, da Microsoft, apresentado como "o console mais poderoso já feito", lança nova campanha publicitária.

O comercial (assista abaixo) criado pela 215 McCann junta esportistas, carros de corrida, alienígenas e guerreiros ao som da música "Power", de Kanye West.

A campanha, chamada "Feel True Power", também inclui uma dúzia de outros vídeos para várias plataformas de mídia.

O game será lançado no dia 7 de novembro.

Ficha Técnica:

Campaign title: “Feel True Power”
Product: Xbox One X
Client: Xbox

Client: Microsoft – Xbox
Director, Xbox Integrated Marketing – Craig McNary
Senior Manager, Xbox Integrated Marketing – Michael Rivera-Dirks

Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Ezra Paulekas
Art Directors: Sean Flores
Copywriter: John Choe
Director of Integrated Production: Alex Spahr
Agency Producer: Jonathan Matthews
Business Director: Peter Goldstein
Account Director: Drew Porter
Account Supervisor: Devina Hardatt
Assistant Account Executive: Armando Melendez
Director of Strategy: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Senior Strategist: Ryan Ouyoumjian

Live Action Production: Psyop
Directors: Sean Martin & Marie Hyon
Managing Director: Neysa Horsburgh
Head of Production/EP: Monica Reimold
Producer: Omar Bustos
DP: Christophe Collette

Editorial: Cabin Edit
Editor: Scott Butzer
Producer: Michelle Dorsch
Managing Partner: Carr Schilling

Music:
“Power” by Kanye West

Music Mix: One Union
Mixer: Matthew Zipkin

Sound Design & Mix: 740 Sound
Mixer: Stephen Dickson
Sound Designer(s): Chris Pinkston, Rob Marshall
Executive Producer: Scott Ganary