Flamed-grilled glasses

A agência Buzzman, de Paris, e a rede de fast food Burger King na França estão lançando copos parcialmente derretidos sob calor intenso.

Por tempo limitado, os "copos grelhados diretamente no fogo" estão sendo entregues gratuitamente com o combo dos sanduíches Cheese & Bacon Whopper. A rede criou 1.519.229 copos exclusivos para a promoção.

A iniciativa está sendo será promovida com comercial para TV (assista aqui), peças digitais e para mídia out of home.

Ficha Técnica:

Client: Burger King France
Chief Marketing Officer: Alexandre Simon
Product Marketing Officer: Carole Rousseau
Marketing Product Manager: Marc Durand Perdriel
Communication Manager: Lucile Zoude
Marketing Project Manager: Anne Bermond

Agency: Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Managing Director: Julien Levilain
Art Directors: Mickaël Krikorian and Victor Sidoroff
Copywriters: Mickaël Krikorian and Victor Sidoroff
Account Director: Loïc Coelho
Account Manager: Adélaïde Destaillats
Account Executive: Marc-Antoine Fiard
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Nina Barbanel & Clémentine Eouzan
Head of TV Production: Vanessa Barbel
Producer: Katya Violi
Rights Management: Dee Perryman

Production: My Kitchen Society
Postproduction: Firm
Sound Production: Schmooze
Director: Brice Vassault