Frames

Confira o filme "Frames", criado pela McCann para promover o Sony Xperia.

O comercial está sendo veiculado nos mercados globais da Europa, Ásia e América Latina.

Filmado em uma única tomada pelo diretor Augustus Punch, da Partizan, ele apresenta as cenas por meio de três tablets gigantes, que representam as diferentes experiências que o Xperia oferece: navegar na Internet, jogar games e assistir a vídeos.

A assinatura posiciona o tablet como "a place for your imagination to play."

Ficha Técnica:

Client: Sony Xperia
Spot: "Frames"
Agency: McCann Worldgroup
Co-Chief Creative Officers: Tom Murphy, Sean Bryan
Vice President, Group Creative Director: Mat Bisher
Vice President, Senior Art Director: Vi Luong
Associate Creative Director: Colin Ilsley
Senior Broadcast Producer: Minnie Tran
Vice President, Senior Art Producer: Wendy Leahy
Business Manager: Ken Krausgill
Vice President, Business Partner: Lauren LaValle
Account Supervisor: Michael Tsang

Film:
Production Company: Partizan
Director: Augustus Punch
Editing: Fluid
Visual Effects: Framestore
Senior Vice President, Executive Music Producer: Peter Gannon
Music: Kishi Bashi
Sound Design: Joseph Fraioli
Sound Mix: David Wolfe
Editor: John Piccolo
Visual Effects Artist: Tom Leckie

Print:
Photographer: Hugh Kretschmer
Retouching: Gloss Postproduction