Galaxy Note10

A Samsung promove seu novo Galaxy Note10, com campanha que traz alpacas com penteados modernos. No filme (assista abaixo), uma mulher passa por uma fazenda com os animais, quando tem uma epifania. Ela usa os recursos de seu Note10 - da S Pen ao Film Studio - para dar vida à sua ideia.

A protagonista compra as alpacas e as transforma, modernizando seus penteados, em estilo "punk" com cores vivas, e o negócio viraliza. O estilo dos animais é visto em todos os lugares, nas ruas de Tóquio, em lançamentos de produtos, em programas de entrevistas e até nas passarelas da Semana de Moda de Nova York.

O conceito, criado pela BBH de Nova York, parte da One Publicis Team Samsung, defende: "Do anything, with the next-level power of Note10."

"Queríamos demonstrar todos os benefícios exclusivos de alta tecnologia que o Samsung Galaxy Note 10 oferece de uma maneira divertida e memorável. Nosso objetivo era trazer espontaneidade e senso de humor às mensagens da marca, elevando a Samsung e separando-a do que é tradicionalmente um universo tecnológico frio e focado em recursos", argumenta Jonathan Mackler, diretor executivo de criação da BBH NY.

Ficha Técnica:

Samsung Credits:

Pio Schunker, Executive Vice President, Head of Global Brand Marketing, Mobile Communications Business

Sonia Chang, Vice President, Global Brand Marketing, Mobile Communications Business

Luciana Kim, Director, Global Brand Marketing, Mobile Communications Business

Yoonie Park, Senior Manager, Global Brand Marketing, Mobile Communications Business

Lawrence Kang, Manager, Global Brand Marketing, Mobile Communications Business

Youngeun Kang, Manager, Global Brand Marketing, Mobile Communications Business

Agency:

BBH NY

Chief Creative Officer – Gerard Caputo

Executive Creative Director, Head of Creative – Jonathan Mackler

Creative Director/Copywriter - Lucas Bongioanni

Creative Director/Art Director - Jackie Anzaldi

Associate Creative Director/Copywriter - Liz Loudy

Head of Production - Brooke Kaylor

Executive Producer - Jason Souter

Director of Business Affairs - Librado Sanchez

Managing Director - Brett Edgar

Group Account Director – Dan Wallace

Account Supervisor – Lucie Kittel

Account Manager – Cris Flores

Associate Account Manager - Becky Tanner

Group Strategy Director, Managing Partner – John Harrison

Comms Strategy Director - Zack Green

Project Manager - Cameron Wells

Production Company:

MJZ

Director - Nicolai Fuglsig

Executive Producer – Emma Wilcockson

Line Producer – Alicia Richards

Director of Photography – Joost van Gelder

Production Designer – Dan Betteridge

Editorial:

Rock Paper Scissors

Editor – Adam Pertofsky

Executive Producer – Eve Kornblum

Post Producer – Lisa Barnables/Julianne Cort

Asst Editor – Ayssa Oh/David Bryen/Christian Oreste

Visual Effects:

The Mill

Executive Producer - Andrew Somerville

Senior Producers - Mandy Harris, Colin Blaney

Producer - Sue Yee Hubbard

Project Coordinator - Will Jellicorse

Production Coordinator - Roberto Herrera

Creative Director - Nathan Kane

CG Shoot Supervisor - Ruben Vandebroek

2D Shoot Supervisor - Chris Mortimer

2D Lead Artist - Jeff Robins

2D Artists - Taner Besen , James Cudahy, Lucia Hill Barroso, Andrew Emmerson, Sungeun Moon,

Andre Vidal, Fabien Coupez, Matthew DeFranco, Ari Reisner, Roger Cerqua, Aravind Mani,

Gangadharam Raja, Maheshwaran Chandrasekaran, Mangesh Borkar, Nehal Desai, Samarendra Lenka

Paint Artists – Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa

Tracking Artists – Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj A

Matte Painting - Charles Lee

Design - Laura Nash, Dom Han

Paint Artists - Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa

Tracking Artists- Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj A

Matte Painting - Charles Lee

Design - Laura Nash, Dom Han

Telecine:

The Mill

Colorist – Adam Scott

Audio Mix:

Sound Lounge

Mixer – Tom Jucarone

Executive Producer – Alicia Rodgers

Music:

“Apache”

Incredible Bongo Band / Grandmaster Flash remix