Game changing wins

A Cadbury apresenta campanha para os mercados britânico e irlandês, com algumas jogadoras de futebol feminino, incluindo Leah Williamson, Jill Scott, Lauren James e Katie McCabe.

O esforço é composto por filmes (assista abaixo), criados pela Elvis, que celebram pequenos atos de apoio e narra as histórias das quatro atletas.

Como parte da estratégia, a Cadbury oferece às pessoas a chance de ganhar um encontro presencial com uma das jogadoras, além de outros prêmios.

A comunicação é composta por estratégia para redes sociais, mídia externa, rádio e peças para digital.

Ficha Técnica:

Client: Mondelēz International

Beth Williams - Junior Brand Manager
Chris Parker - Brand Manager
Louise Page - Partnerships Lead
Amy Lawson - Senior Brand Manager

Creative agency: elvis

Kate Stocker - Business Director
Celia Bush - Senior Account Director
Grace Baron - Senior Account Manager
Maddie Corlett – Account Manager
George Stovell – Creative Producer
Jenna Russell - Strategic Group Head
Alex Vasile – Creative Director
Bill Hibbins - Creative Group Head
Rob McEvoy - Creative Group Head
Chris Lawlor - Creative (Copywriter)
Sam Hinckley - Creative (Art Director)
Neil Carding - Head of Studio
Tom Gudgeon - Design Director
Emma Gray - Digital Designer
Zara Peterson – Designer
Nick Swaffield – Senior Retoucher
Sarah Huby-Jones – Artworker
Jason Garfield – Head of Motion
Rhys Clarke – Motion Designer
Dylan Gordon – Digital Project Manager

Production Partner: Untold Studios
Emily McDonald – Director
Josh Davies – Executive Producer
Charlotte Henwood – Producer

Media agency: Publicis Media
Sophie Cheshire - Planning Director
Lewis Taylor - Planning Account Manager
Ella Ritchie - Senior Account Executive

Sponsorship Consultancy and Talent Management: MKTG Sports & Entertainment
Gemma Woor – Business Director
Dan Turbutt – Senior Client Manager
Lindsay Pitt – Senior Client Manager
Niamh McGuigan – Senior Client Executive
Cameron Wilson – Client Executive

Prize fulfilment agency: Promo Veritas
Mikey Presser - Client Relationship Manager

PR agency: Ogilvy PR
Alice Wainwright - Business Director
James Underdown - Account Director
Frankie Banton - Account Manager

Clube de Criação 50 Anos