Getting home safe

A Lexus aproveitou o retorno do astronauta Scott Kelly à Terra, depois de passar 340 dias no espaço (um recorde), para destacar as características de segurança do modelo RX, 'que também pode fazer com que quem o dirija chegue em casa com segurança'.

A chegada de Kelly no Cazaquistão na noite da terça-feira (01º) foi transmitida ao vivo pela Time.com, que realizou uma série de documentários com o astronauta, chamada de "A Year In Space", patrocinada pela Lexus.

O comercial "Lexus RX – The Official Luxury Crossover of Getting Home Safe" (assista abaixo) foi criado como introdução à transmissão ao vivo.

Ficha Técnica:

Advertising Agency: Team One, USA
Associate Creative Director / Copywriter: Amanda Abrams
Associate Director of Business Affairs: Janet Anderson
Product Specialist: Doug Rosenfeld
Group Creative Director: Craig Crawford
Creative Directors / Art Directors: Javier Torok, Wendy Leicht
Producer: Reilly Park
Chief Creative Officer: Chris Graves
Director of Product Information: Robert Jordan
Project Manager: Rosheila Robles
Account Director: Amy Oars
Account Supervisor: Jay Thongnop
Account Executive: Kellen Laker
Executive Producer: Sam Walsh
Production Company: LOOKER
Director/DP: Roman Jakobi
Executive Creative Producer: Eden Tyler
Producer: Stephanie Marshall
Editorial Company: Team One Multimedia
Executive Producer: Bryan Cook
Editor: Mark Sanders
Assistant Editors: Sergio Maggi
Post Producer: Gina Grosso
Post Production Company: Team One Multimedia
Executive Producer: Bryan Cook
VFX Supervisor: Robert Johnston
2D VFX: David Audelo
Post Producer: Gina Grosso
Colorist: Adolfo Martinelli
Music Company: Butter Music + Sound
Executive Producer: Annick Mayer/Marcus Nelson
Arranger: Joel Dean, Andrew Sherman
Band/Track: A cover of “Coming Home” by Diddy ft. Skylar Grey
Voiceover: Maurice LaMarche
Recording Studio: Juice Studios
Sound Mixers: Bob Gremore