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Ghost Whopper

BK e David querem saber o que espíritos acham de sanduíche

22.10.19

Com a proximidade do Dia das Bruxas, comemorado no próximo dia 31, o Burger King e a David Miami, juntamente com Riz Mirza, que se descreve como médium, realizaram uma ação para tentar verificar se os espíritos iriam gostar de sua mais nova oferta, chamada "Ghost Whopper".

O sanduíche, que estará disponível por um período limitado, a partir de 24 de outubro, em 10 restaurantes da rede BK nos EUA, inclui um hambúrguer de 500 gramas coberto com tomates, alface, maionese, ketchup, picles e cebolas, em um pão branco.

A ação foi registrada em filme (assista abaixo), que mostra Mirza no Hotel Alexandria, em Los Angeles. O estabelecimento bloqueou uma ala inteira na década de 1930, depois de ocorrências paranormais. Justamente naquele local, Riz Mirza se senta para convidar espíritos para provar o hambúrguer, na presença de consumidores que toparam participar da ação.

Na ficha técnica estão os brasileiros Sylvia Panico (global COO), Fernando Pellizzaro (Group Creative Director), Jean Zamprogno (Group Creative Director) e Stefane Rosa (Group Account Director), da David Miami; além de Fernando Machado (Global Chief Marketing Officer) e Marcelo Pascoa (Head of Global Brand Marketing).

Ficha Técnica:

Client: Burger King
Agency: David-Miami
Global COO: Sylvia Panico
Global CCO: Pancho Cassis
Executive Creative Director: Ricardo Casal
Executive Creative Director: Juan Javier Peña Plaza
Group Creative Director: Fernando Pellizzaro
Group Creative Director: Jean Zamprogno
Sr. Copywriter: Alexander Allen
Sr. Art Director: Andy Tamayo
Copywriter: Nellie Santee
Group Account Director: Stefane Rosa
Account Supervisor: Jenny Gobel
Assistant Account Executive: Nneoma Chukwueke
Director of Strategy: Jon Carlaw
Senior Brand Planner: Stephanie Salvador
Jr Planner: Vanessa Amaral
Head of Global Production: Veronica Beach
Executive Producer: Carlos Torres
Producer: Ricardo Ceballos
Production Coordinator: Tomas Diego
Sr. Business Affairs Manager: Barbara Karalis
Creative Coordinator: Luisa Candido
Global Chief Marketing Officer: Fernando Machado
Head of Global Brand Marketing: Marcelo Pascoa
Sr. Brand Manager of Global Marketing: Rogelio Magana
Sr. Brand Manager of Global Marketing: Mary Toups
Production Company: Gifted Youth
Director: Daniel Gray Longino
Executive Producer: Josh Morse
Head of Production: Casey Wooden
Producer: Malcom Wax
Director of Photography: Chris Darnell
Production Designer: Adrina Rose Garibian
Prod Designer: Woodshop
Producer: Trevor Shepard
Executive Producer: Tom Lazarevich
Director: Erin Dallesandro
Director of Photography: Ursula Camack
Prod Designer: Sam Swisher
Edit: Cosmo Street Editorial
Editor: Hugo Jordan
Flame Artist: Shinya Sato
Motion Graphics Artist: John Erdman
Producer: Tina Evanow
HoP: Marie Mangahas
Managing Partner/ EP: Yvette Cobarrubias
Color: Apache
Colorist: Quinn Alvarez
Producer: Stefanie Schaldenbrand
Managing Partner/ EP: LaRue Anderson
Sound: Beacon Street Studios
ALL FOOD Sound Designer: Rommel Molina
LIVE ACTION Long Form Sound Designer: Amber Tisue
Senior Producer: Kate Vadnais
Executive Producer: Leslie DiLullo
Executive Producer: Adrea Lavezzoli
Managing Partner: Andrew Feltenstein
PR Agency: Alison Brod Marketing + Communications
Social Media Agency: MullenLowe
Design Agency: Jones Knowles Ritchie
Chief Creative Officer: Tosh Hall
CEO: Sara Hyman
Creative Director: JB Hartford
Chief Creative Officer: Tosh Hall
CEO: Sara Hyman
Creative Director: JB Hartford
Design Director: Matt Egan
Senior Designer: JP Elliot
Designer: Kevin Davis
Group Account Director: Jenna Portela
Senior Account Manager: Francesca Zaccone
Account Executive: Emily Purdy
Head of Strategy: Gavin May
Strategy Director: Ana Camargo
Head of Integrated Production: Juliet Thompson
Production Assistant: John Colon
Visualizer/Retoucher: Simon Verrill

Ghost Whopper

BK e David querem saber o que espíritos acham de sanduíche

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