Heavy Metal

A nova campanha da New York Lottery brinca com o nome "Black Titanium" de sua raspadinha em nova campanha criada pela McCann.

A comunicação conta com comercial para TV (assista abaixo), dirigido por Matt Aselton e produzido pela Arts & Sciences, que mostra membros da banda de heavy metal Black Titanium caindo no chão, incapazes de suportar o peso dos instrumentos realmente feitos de metais pesados.

Músicas de heavy metal foram criadas para a campanha pela JSM Music e estão disponíveis no Spotify.

Ficha Técnica:

Client: New York Lottery
Agency: McCann Worldgroup-New York
North American Chief Creative Officer: Eric Silver
McCann New York Chief Creative Officer: Sean Bryan
McCann New York Chief Creative Officer: Tom Murphy
EVP Executive Creative Director: Mat Bisher
VP Group Creative Director: Jason Ashlock
VP Group Creative Director: Dominick Baccollo
Creative Director: Emily Salas
Creative Director: Tyler Gonerka
Junior Art Director: Hailey Lawrence
Junior Copywriter: Jack McNamara
Chief Production Officer: Nathy Aviram
VP Executive Producer: Chance Bassett
SVP Executive Integrated Music Producer: Eric David Johnson aka DJ Bunny Ears
Music Producer: Dan Gross
Music Business Manager: Jamie Jou
Business Manager: Natalie Hernandez
EVP Executive Account Director: Scot Beck
VP Account Director: Caroline Fuller
Account Supervisor: Molly Vossler
Account Executive: Ellery Gitkin
Account Executive: Carolyn Martin
Assistant Account Executive: Jessica Foster
VP Strategy Director: Laura Frank
VP Communications Planning Director: Michael Goldstein
Project Manager: Michael Gonzalez
Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producer: John Benson
Producer: Zoe Odlum
Production Supervisor: Tracy Zukowski
Director of Photography: Darren Lew
Production Designer: Mark Newell
Edit Company: MackCut
Editor: Gavin Cutler
Executive Producer: Gina Pagano
Assistant Editor: Alyce Muhammad
Music Company: Future Perfect
Audio Post Company: MackCut
Mix by: Sam Shaffer
VFX Company: Framestore
Executive Producer: Sarah Hiddlestone
Colorist: Tim Masick
Color: CO3
CEO/CCO: Joel Simon
Exec. Producer: Jeff Fiorello
Producer: Andrew Manning
Producer: Norm Felker
Composer: Joel Simon
Composer: Becca Riter
Composer: Seamus Kilmartin
Composer: Nathanial Morgan
Composer: Jason Krebs