Hustle for What Matters

A marca de automóveis de luxo Lexus apresenta o novo modelo NX 2022, na campanha "Hustle for What Matters", criada pela Team One.

Os filmes para TV e mídia digital (assista abaixo) fazem uma reflexão sobre o que é sucesso, defendendo que não se trata mais apenas de progredir, mas de priorizar o que realmente importa.

"O novo NX é uma forte representação do futuro da marca Lexus e esta campanha ajuda a dar vida a isso", defende Vinay Shahani, vice-presidente de marketing da Lexus.

O esforço também é composto por peças para redes sociais, rádio, estratégia para o meio digital e mídia out of home.

Ficha Técnica:

AGENCY: Team One

CHIEF CREATIVE OFFICER: Chris Graves

GROUP CREATIVE DIRECTOR: Amanda Abrams

CREATIVE DIRECTOR, CREATIVE: Philipp Dietz

CREATIVE DIRECTOR, COPYWRITER: Ryan Durr

ART DIRECTOR, CREATIVE: Claudia Chan

COPYWRITER: Scott Ivener

MANAGING DIRECTOR: Paul Silverman

MANAGEMENT DIRECTOR: Joel Dons

GROUP ACCOUNT DIRECTOR: Ben Allison

ACCOUNT SUPERVISOR: Rachel DeLesk

ACCOUNT EXECUTIVE: Morgan Turturici

CHIEF STRATEGY OFFICER: Mark Miller

MANAGEMENT DIRECTOR: Donn Rohn

GROUP PLANNING DIRECTOR: Cliff Adams

DIRECTOR, DIGITAL STRATEGY: Colin Simonds

ASSOCIATE DIRECTOR, STRATEGIC PLANNER: Trang Fieman

ASSOCIATE DIRECTOR, DIGITAL STRATEGY: Casey Chang

ACCOUNT SUPERVISOR, SOCIAL: Colleen Carlsen

MANAGEMENT DIRECTOR, MEDIA: Preston Larson

GROUP MEDIA DIRECTOR: Nichole Kirsch

ASSOCIATE MEDIA DIRECTOR: Hilary Hanger

MEDIA SUPERVISOR: Juan Padilla-Meja

MEDIA SUPERVISOR: Lindsay Reasner

SENIOR PROJECT MANAGER: Julie Bedard

SENIOR PROJECT MANAGER: George Gallucci

ASSOCIATE PROJECT MANAGER: Justin Hamblen

ASSOCIATE DIRECTOR, PRODUCTION: Leah Bohl

EXECUTIVE PRODUCER: Abbey Park

SENIOR PRODUCER, PROGRAM LEAD: Sarah Smith

ASSOCIATE PRODUCER: Janae David

PRODUCER: Danielle Wright

PRODUCER, POST PRODUCTION: Cody Pittard

PRINT PRODUCTION DEPARTMENT MANAGER: David Voliva

DIRECTOR, BUSINESS AFFAIRS: David Peake

ASSOCIATE DIRECTOR, BUSINESS AFFAIRS: Janet Anderson